Mumbai: Cadbury Dairy Milk has announced the launch of Cadbury Dairy Milk MILKINIS, an innovative addition to its iconic portfolio. MILKINIS combines Cadbury’s signature rich chocolate with a smooth milk crème filled centre, offering a playful twist to the classic Cadbury experience.
Designed for modern snacking occasions, MILKINIS is available in two convenient formats—a 17g single bar priced at ₹20 and a 34g twin-bar pack at ₹40—making it ideal for sharing, on-the-go indulgence, or a comforting solo treat.
Speaking about the launch, Nitin Saini, Vice President-Marketing, Mondelez India, said, “With Cadbury Dairy Milk MILKINIS, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème filled format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits. It’s more than a product innovation; it’s the beginning of an exciting new platform for Cadbury Dairy Milk in India.”
Adding a creative perspective, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “MILKINIS offers a creamy, dreamy milk crème, enveloped by our beloved Cadbury Dairy Milk chocolate. It brings a fresh, imaginative twist to the Cadbury Dairy Milk family. For its launch, we’ve created a playful new world where imagination meets reality, inviting everyone to rediscover the simple pleasure of a truly delicious treat for all ages.”
To support the launch, Mondelez India will roll out a high-impact 360-degree campaign spanning television, digital platforms, influencer collaborations, and engaging social storytelling. The brand aims to establish MILKINIS as a household favourite across the country.
