Digital Medium observed 75% growth in ad insertions of the Food & Beverage sector during Jan-Mar’21 compared to Jan-Mar’20, as per TAM AdEx report on Food & Beverage sector.
On Digital medium, the Chocolates category was on top with a 16% share of the sector’s advertising.
Top 10 Advertisers accounted for 63% share of ad insertions during Jan-Mar’21 with Cadburys India leading the list.
Programmatic topped with 77% share of F&B sector’s ad insertions for Digital advertising during Jan-Mar’21 followed by Ad Network method on 2nd place.
Indexed growth in ad space for F&B grew by 28% during Jan-Mar’21 compared to Jan-Mar’20.
Spices lead the list of Top 10 categories of the F & B sector.
GCMMF (Amul) was the top advertiser with an 11% share of overall ad space during Jan-Mar’21
The Hindi language was on top with a 49% share of ad space and the top 5 publication languages together added 83% share of the sector’s ad space
Among the Sales Promotion’s advertisers, Kaleesuwari Refinery topped with 17% share of ad space.
In a Print medium, more than 1,350 new brands were seen during Jan-Mar’21. Pushp Quick Fry was the top new brand followed by Tea Valley Utsah.
Radio
Significant growth was seen on Radio medium during Jan-Mar’21 compared to Jan-Mar’20
Top 10 Advertisers added 54% share of ad volumes during Jan-Mar’21 from which Mother Dairy Fruit & Veg was leading the list
Gujarat state was on top with a 31% share of ad volumes followed by Uttar Pradesh with a 14% share. Advertising for the F & B sector was preferred in Afternoon and Evening time-bands on Radio.
There were more than 250 new brands observed during Jan-Mar’21 over Jan-Mar’20. Mother Dairy Milk was the top new brand on Radio medium.
Television
Ad Volumes of F&B sector on Television grew by 43% during Jan-Mar’21 compared to the same period in the previous year
Milk Beverages and Biscuits together contributed 26% to the ad volume share of the F&B sector
Top 10 advertisers accounted for more than 60% share of ad volumes during Jan-Mar’21 from which Hindustan Unilever topped the list
There were 600 new brands observed during Jan-Mar’21 over Jan-Mar’20. The top 2 news brands were from ITC advertisers during Jan-Mar’21.
GEC genre topped the list of F&B sector’s channel genres during Jan-Mar’21.
