Mumbai: Caprese, high-fashion woman accessories brand from the house of V.I.P. Industries, launches a heart-warming digital campaign that cherishes the true spirit of friendship. Presenting the latest collection of Caprese crafted in chic designs, the campaign features four friends who are in different countries and are planning their reunion for Friendship Day.
Conceptualized and created by TryAngles the digital campaign highlights how handbags and fashion enjoy a special place in the hearts of women and is strongly associated with their happiness. Executed only on social media platforms, the campaign depicts how friends manage to make time for each other in this fast paced lifestyle.
Speaking about the marketing approach Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries said, “We believe this campaign truly expresses the importance of best friends in today’s era of fast-paced lifestyles, and how she makes time for best friends who always remain special throughout her life just like Caprese handbags. Caprese has an international high-fashion collection designed to provide chic handbags with fuss-free glam for every occasion; work, travel or just the everyday on-the-go self! Our campaign will be successful if we are able to help women find a high-fashion handbag suitable for every occasion in her life.”
Commenting on the campaign Saugat Bhattacharya, Co-Founder & Director, TryAngles said, “Caprese as a brand is extremely vibrant and is popular among fashionistas and through this campaign we wanted to convey a story that resonates with their lifestyle. We all face the challenge of making time for the things we like, considering the hectic lifestyles we maintain but the one thing that we always do make time for, is our friends. We hope we have conveyed this through a simple story that will help you relive your friendship.
The new collection features a wide range of international high-fashion handbags to compliment every need and occasion of today’s modern urban woman. The AW16 collection comprises fashionably functional sling bags like Paris and Chelsy, the Bernice range of totes and satchels that exude quiet glamour and the Danielle range of tote and cross body bags that define quintessential elegance. The campaign will promoted on social media platforms like Facebook, Twitter, Instagram and YouTube supported with a series of contests.
Creative Agency: TryAngles
Creative Head/Director: Saugat Bhattacharya
Creative Team: Srushti Iyer
Accounts Team: Srushti Iyer
Production House: TryAngles
Director of the film: Yogesh Agarwal, Saugat Bhattacharya