• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, August 11, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Capsicum Mediaworks wins Digital Mandate for D2C Brand Aloha Organic Mattress

by Editorial
November 13, 2021
in Advertising, Featured
Reading Time: 2 mins read
Capsicum Mediaworks Wins Digital Mandate For D2C Brand Aloha Organic Mattress
Share Share ShareShare

Capsicum Mediaworks has won the mandate of the digital service for aloha organic mattress – India’s First and Only Certified organic latex mattress brand. The mandate includes amplifying the brand’s presence across digital platforms through Social Media, SEO, and Performance Marketing.

Nirav Dave, Co-Founder, at Capsicum
Nirav Dave

Speaking about the mandate, Nirav Dave, Co-Founder, at Capsicum said, ‘We are beyond thrilled to have bagged aloha organic mattress as our client. We look forward to strengthening their digital identity through strategic planning and creative solutions that’ll drive the brand’s meaningful journey, effectively becoming the most sought-after name in the category of premium organic mattresses in India.’

Speaking about the mandate, Vrushali Mandal (Co-Founder) aloha organic mattress said, ‘We’re really excited to be working with Team Capsicum. We trust their expertise & experience and are confident that they’ll pave the way to amplify and scale our brand’s presence across all digital channels.’

Founded by Vrushali Mandal and her better half, the idea of ‘aloha’ finds its roots in the COVID-19 lockdown. Struggling to juggle between their corporate jobs and managing household chores during the pandemic took a toll on their sleep habits. In their quest to find a solution to sound sleep and cope up with stress, they realized that most popular synthetic & foam mattresses were rigid, and contain harmful pesticides & chemicals, which didn’t promote a good night’s sleep.

This led them to start their own research, which resulted in the discovery of the existence of organic mattresses. And out of this, the idea of a start-up was born. They decided to start their very own D2C venture with ‘aloha’: a one-of-a-kind organic mattress in India that is sustainable, eco-friendly, and crafted keeping ‘bedtime comfort’ in mind. aloha organic mattresses provide comfortable sleep, reduce stress on pressure points, and support healthy spinal alignment. The best part, unlike synthetic foam, aloha organic mattresses are polyurethane-free, chemical-free, non-toxic, and crafted using certified organic 100% latex.

Currently, while the D2C brand is excited to bring forth India’s first organic mattress and looks at strengthening their online presence, they are also looking at opening their physical store by 2022 with active rounds of funding.

Tags: Aloha Organic MattressCapsicum MediaworksNirav DaveVrushali Mandal

Related Posts

Godrej Kala HIT’s new TVC highlights protective side of mothers and their wrath against mosquitoes
Brand Stories

Godrej Kala HIT’s new TVC highlights protective side of mothers and their wrath against mosquitoes

by Editorial
August 10, 2022
0

Mumbai: Godrej HIT, a popular household insecticide brand, unveiled a new TVC for Kala HIT Lime, the brand’s product to...

Read more
Wing Communications bags PR mandate for Alice Blue
Featured

Wing Communications bags PR mandate for Alice Blue

by Editorial
August 10, 2022
0

Wing Communications, the Hyderabad-based digital, PR and social media agency has bagged the PR mandate for Alice Blue, one of...

Read more
#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

#MadeInIndia #MakingIndia: Cycle Pure Agarbathies

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

#MadeInIndia #MakingIndia – Indian brands that make us proud: Mysore Sandal Soap

August 10, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

#MadeInIndia #MakingIndia – Indian brands that make us proud: Bajaj Auto

August 9, 2022
Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

Celeb engagement platform HeyHey! sees 60 to 70pc customers from India

August 9, 2022
#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

#MadeInIndia #MakingIndia – Indian brands that make us proud: Parle-G

August 9, 2022
Ad space per publication in Print Medium surged by 33% in 2021: TAM report

Ad space soar by three times on Print in May’22: TAM Report

August 8, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.