Turner-owned kids entertainment giant Cartoon Network has created a new role to run its fast-growing licensed theme parks across the region.
Joining the company from the European arm of Rovi Entertainment, the company behind the Angry Birds series, is Eric Lee, who takes on the role of regional head of location-based entertainment.
His role is to find and create experiences such as theme parks and branded retail spaces for Cartoon Network brands such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time.
The appointment comes some months after Turner opened a Tuzki-themed restaurant in Shanghai, and the first of a planned series of Cartoon Network retail stores in Seoul, Korea. The waterpark Cartoon Network Amazone opened in Thailand in 2014.