Cheil India is expanding its creative pool with the hiring of Tarvinderjit Singh as Senior Executive Creative Director. Tarvinderjit’s remit includes overseeing and shaping the creative output of Cheil’s work for Samsung India. He is going to be based out of the agency’s Gurgaon office.
With more than two decades of work under his belt, Tarvinderjit has helmed creative teams at several agencies including McCann Erickson, Ogilvy, Leo Burnett, Contract Advertising, and Bates. His last stint was with Famous Innovations. His work covers a wide spectrum of industries having worked on clients like Samsung, Chevrolet, Bata Global, Perfetti, Seagram, Coca-Cola, Oppo, Telenor, Dabur, Metlife, and UNICEF.
Tarvinderjit’s work has won several awards like Cannes Lions, D&AD Impact, The One Show, Spikes Asia, Epica, Adfest, Asia-Pacific Tambuli Awards, Ad Stars, and Kyoorius.
Vikash Chemjong, Chief Creative Officer at Cheil India, said, “It’s good news for any agency when good people want to be a part of the gig. And over the last six months or so, we are proud to say that some of the best talent in the city [across different levels] have joined us. And now with Tarvinder too joining us, our creative quotient has just got another huge boost! If what he managed to do in his last stint here is anything to go by, we have exciting days ahead of us. Both for us and our client Samsung.”
Commenting on his appointment, Tarvinderjit, said, “My previous stint at Cheil gave me the introduction that I cherish most – the person behind Samsung Service Van and Samsung Technical School (Seema Nagar). The Earth has been around the Sun a few times since. A signal that it’s time to embellish the introduction. Hence, the return to the place that birthed it all. Thankfully, the propellants are still there in the right quantities. An enviable pool of inspiring talent, exposure to the best of tech and trends, and an incomparable stage courtesy one of the biggest brands in the world. All that I need to do is punch-in and punch up”.
Sanjeev Jasani, Chief Operating Officer, Cheil India, added, “I had the privilege of working with Tarvinderjit in the past and thrilled to be working with him again. His appointment continues our strong momentum to ramp up talent at the agency as we strive to build Cheil into a creative power house”.
Srijib Mallik, Head of Samsung Business at Cheil India, said, “Tarvinderjit has a formidable reputation as a creative having created iconic campaigns for marquee brands (including Samsung). His addition to Cheil family will help us deliver cutting edge work for Samsung that creates new benchmarks in the industry.”
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