Chennai: In a first of its kind partnership, one of South India’s most preferred and favorite coffee brand, Levista Instant Coffee is on-board as ‘Official Licensed Coffee Partner’ for Chennai Super Kings this season of Dream11 IPL 2020. In a distinctive brand partnership with Chennai Super Kings (CSK), one of the revered teams in IPL, it also marks a distinctive milestone for a coffee brand to associate with the annual sporting extravaganza. Through this association, the brand will launch a special season/ limited edition package in its instant coffee range as well as other collector’s worth combo packs with special Thala MS Dhoni and CSK team keepsakes, a coveted range for both coffee and cricket fans.
The special CSK packaging and Levista “Special CSK combo packs” will be available from 10th September 2020 at over 34,000 general trade stores, in India as well as in modern retail formats through Reliance Retail, More Supermarkets, SPAR, Metro Cash & Carry among others. The range will also retail online at Amazon, Big Basket, Flipkart, and Udaan to ensure the special collector worthy packs are available to all in India and Internationally. Fans will also have the opportunity to place direct orders through Levista Coffee’s Facebook, Instagram, LinkedIn, and Twitter pages. To ensure a memorable consumer experience the brand will formulate daily game highlights, fun trivia, and contests that will take the love for Coffee, CSK and Cricket to the next level across their digital platforms.
As the gameplay shifts to UAE this season, the championship is expected to garner a lot of enthusiasm and interest among fans and followers of the game.There is anticipation and excitement from viewers and participants of IPL to see the players back in action after the ongoing series being plagued with a delay due to the unprecedented Covid-19 crisis worldwide.
Speaking on the association, Mr. S. Shriram, Vice President, Levista Coffee said, “We at Levista are ecstatic to announce our partnership with team CSK as their ‘Official Licensed Coffee Partner’ this season of Dream11 IPL 2020. Cricket and Coffee are desires that satisfy both the mind and body. It awakens and brings to fore creativity with renewed energy. The quality and flavor of Levista Instant coffee resonates with the vivacity and passion of all CSK and cricket fans. We look forward to delighting our consumers and CSK loyalists, one cup at a time. Brand Levista is honored to be part of this association which will also aid in relief fund contributions to the PM CARES Fund program through the sale of CSK combo packs. We look forward to driving support for team CSK with each cup of coffee and look forward to a successful ‘CUP’ winning for the team at Dream11 IPL 2020.”
Commenting on the partnership, Mr. KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said: “CSK are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products.”
Levista Coffee from the house of SLN Coffee was launched in 2017 with the vision to provide its consumers with the best taste and freshest offerings in an instant format. The brand that believes in fresh, rich experiences has joined team CSK to propel its support. With offerings across instant, filter, and artisanal range of coffees, the brand pours the best quality brews made from handpicked beans. Levista offers Instant and Filter Coffee Powder in three variants and a dozen pack sizes.