Mumbai: Chinese Wok has unveiled its latest menu innovation — Kurkure Momos, a crunchy, flavour-packed twist on India’s beloved snack. Designed to appeal to the brand’s Gen Z and millennial loyalists, this new addition blends Indian street food nostalgia with the fiery flair of Desi Chinese.
Deep-fried to golden perfection, Kurkure Momos feature a crispy, textured coating paired with Chinese Wok’s signature spicy sauces — promising a punch of crunch and umami in every bite. The launch reaffirms the brand’s innovation-led strategy that celebrates bold flavours and street food fusion.
“We are thrilled to introduce Kurkure Momos as the newest star on our menu. At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking,” said Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks.
To drive visibility and excitement, Chinese Wok is rolling out a dynamic social media campaign led by over 80 food influencers, featuring teaser drops, ASMR content, and launch-day videos. The promotion is further supercharged with IPL-themed packaging, ad spots, and match-day Instagram contests to engage cricket fans nationwide.
