According to Chrome LIVE Week 24’22 data, Sports genre became the top gainer of the week as it grew by 0.32 pc in All India 1 Lakh+ market. In this genre, DD Sports channel secured the highest OTS with 96.6pc followed by Star Sports First with 83.0 pc at second position and Star Sports 2 with 81.2 pc at the third position.
English News genre claimed the second position by gaining 0.29 pc in 6 Metros. Sansad TV gained the highest OTS with 100.0 pc followed by Republic TV with 99.7 pc at second position and CNN News 18 with 83.1 pc at the third position.
Kids genre stood at third position by gaining 0.28 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 89.7 pc followed by Discovery Kids with 83.6 pc at the second position and Sonic with 81.9 pc at the third position.
English Movies genre claimed the fourth position and grew by 0.27 pc in 6 Metros. Movies Now and Romedy Now gained the highest OTS with 52.5 pc followed by MNX with 52.0 pc.
Hindi GEC genre stood at fifth position by gaining 0.21 pc in HSM excluding <1 lakh market.DD National gained the highest OTS with 99.8 pc followed by Colors Rishtey with 92.4 pc at the second position and Zee Anmol with 92.3 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
