Mumbai : Chrome Data Analytics And Media Optimal+ India’s largest primary research and data analytics company conducted a study on Top Ads of the week, involving 34000 panel homes across the country for week 11, the survey unveils results of brands under three broad categories namely most watched ads, most aired ads and the most liked ads. The research also gives us a clear picture with the comparative study of the performance of the brands against week 10.
Chrome Optimal+ study shows that Lalitha Jewellery has taken a giant’s leap from the 3rd slot to dominate the most aired list in week 11 whereas the rest of the slots are occupied by new entrants like Godrej No.1 Soap, Harpic 10/10, in the 2nd and 3rd slots respectively followed by hotstar.com and Trivago in the 4th and 5th places respectively. By this, the new entrants clear eliminate the other advertisers from last week’s list like Ministry Of Rural Development , Ministry Of Information and Broadcast, Saubhagya Yogna and Mahindra XUV 300.
Further, the most watched ads list is topped by Apple iPhone XR/XS which has taken a couple of steps to secure the leadership position followed by Too Yumm Karare leaping from the last place in the list top 5 most watched ads in week 09. Everest Tikhalal and Fair & Lovely and the new entrants in the category this week while Tide Plus Extra Power is seen dropping to the 5th place in week 11. However, brands like Swiggy and Everest Shahi Paneer Masala exited from the list this week.
The most liked category list is being led by Samsung Galaxy S10E/S10/S10 Plus which stretched to the No.1 slot from its position at the 5th place in the previous week. Rest of the slots are seen occupied by new entrants like Vivo V15 PRO in the runner up place, Appy Fizz and Surf Excel in the 3rd and 4th slots respectively and Bajaj Allianz General Insurance has secured the 5th place in the list in week 11.