New Delhi: In a bid to provide the best-in-cinema experience coupled with state-of-the-art technology, Cinépolis India, today announced the launch of their first International multiplex, in Rohini. Mr. Javier Sotomayor, Managing Director, made the announcement in the presence of Mr. Devang Sampat, Business Head – Strategy and Mr. Ashish Shukla, Director – Expansion, Cinépolis India, Harsh Bansal, Director, Unity One, Naresh Aggarwal, Director, Unity Group.
With the launch of the new multiplex, Cinépolis screen-count now stands 240. The brand aims to offer unmatched and excellent cinema viewing experience to its patrons in and across Rohini. This will be the brands’ first Multiplex with Cinépolis Design ID and will be equipped with 659 seats along with advanced Real D 3D technology.
Speaking on the occasion, Mr. Javier Sotomayor, Managing Director, Cinépolis India said, “Committed to our brand promise and focus to offer unique cinema viewing experience to the Delhi audience, we are delighted to introduce our first property replete with international Cinépolis state of the art technology. We aim to provide a superlative cinema viewing experience to the entire gamut of our discerning Delhi patrons. With this launch we get a step closer to our targets in India and have 240 screens running now, with a promise to open another 160 screens, by 2017”
Mr. Ashish Shukla, Director Expansion said, “Cinépolis @ Unity One, is the first of our Ebony design concepts. It’s premium, it’s luxurious and brings the best in cinema experience. This will expand our NCR circuit from current 13 screens to 17 screens. The current 13 was part of our Fun Cinemas circuit, which we amalgamated last year. The capital of India, reflects the movie loving country, we are making it a prime market for the entertainment industry. We have 75+ screen planned to be open in the NCR region in couple of years helping in increasing our presence in the country.”
Mr. Devang Sampat, Business Head – Strategy, Cinépolis India mentioned: “Cinepolis Rohini will soon become the landmark of Rohini. Our theatres are equipped with the best sound and projection to provide the most intimate atmosphere for the movie buffs. Along with we have the world best Real D 3-D technology for best 3D movie experience. Cinépolis is also launching Club Cinépolis, the company’s flagship loyalty program that would further enhance customer experience. Our food offering also include freshly prepared gourmet food at our signature outlet, Coffee Tree.”
Cinépolis India has aggressive plans of rolling out 400 screens by 2017. The company in India has already been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015 and “DLP cineasia Marketing Achievement Award” in 2015..