The inaugural edition of the Clutter Cutters Marketer Awards is to be hosted in Bengaluru on November 29, 2023 following the Medianews4u Print and Television Summit.
Based on the body of work from January 2022 to the date of announcement of nominees (November 14, 2023), 10 nominees were picked, down from the originally envisaged 15. This was to ensure that the bar is set high right from the inaugural edition.
Popular campaigns from each of the companies / brands were evaluated to arrive at a cumulative Clutter Cutters Score for each entity. The marketer/s behind the campaigns have been nominated, representing their teams and partners, in line with the purpose of the awards to honour clients who encourage and sign off on clutter-breaking work.
The marketing heads at P&G India is among nominees for the inaugural edition of the awards because of these campaigns.
The marketers behind the work are Sharat Verma, former CMO, P&G India, and VP – Fabric Care, Indian sub-continent (Now SVP – Fabric Care, IMEA); Abhishek Desai, VP and Business Head – Baby Care; and Girish Kalyanaraman, VP – Brand Operations and Category Leader, Feminine Care.
Ariel | See The Signs | Share The Load
Ariel | Celebrate Equal | Share The Load
Ariel | See Equal | Share The Load
Whisper | The Missing Chapter | Keep Girls In School
Whisper Presents The Missing Chapter – For Moms | Keep Girls In School (2023)
P&G Shiksha | The Story of Sushila
P&G Shiksha | Bridging the #InvisibleGap
Pampers | #ItTakes2 | A Message From Dad
The winners will be announced at the awards night.
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