CNN International and McLaren Technology Group have struck a multi-year partnership, which includes the production of a number of programmes to air across the CNN network.
The news network will act as the new McLaren-Honda partner for the 2015 Formula 1 season, with CNN’s branding set to appear on the front-wing endplates of the new car, which will be unveiled in an online launch on 29 January.
The deal also allows for CNN’s use of McLaren’s soon-to-open thought leadership centre, based within the McLaren Technology Campus in Woking, Surrey, UK, from which CNN International will produce several programmes to be broadcast globally across its network.
Rani Raad, chief commercial officer, CNN International, said: “The added exposure CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalise on the power of our brand and consolidate our position as the world’s biggest international news brand.
“The additional business, broadcasting and cross-marketing opportunities made possible by this multi-year deal will forge a close relationship between two companies on the world stage. In CNN International’s 30th anniversary year, I will be incredibly proud to see the CNN brand on the new McLaren-Honda car when it lines up on the starting grid in Melbourne.”
The pair are hoping the deal will evolve over a number of years with no end for the partnership finalised. Financial details were not disclosed.