Colors Bangla all set to present the World Television Premiere of Toke Chhara Banchbo na on 31st December at 2 pm and repeat at 9.30 pm.
Starring Yash Dasgupta and Priyanka Sarkar, the romantic movie which had a theatrical release on 25th November will also be aired on Colors Bangla Cinema on 15th January at 6 pm and repeat at 8.30 pm.
The film follows the journey of Arjun and Hiya. Arjun is the son of a reputed businessman. In his childhood, Arjun’s girlfriend moves to a different city along with her family. Arjun’s brother commits suicide for which Arjun holds his father responsible and he moves into depression. Meanwhile he meets a bubbly girl Hiya and the drama unfolds surrounding them. Yash and Priyanka play the leads in this emotional love story. The film directed by Sujit Mondal, edited by Robiranjan Maitra also features Anindya Chatterjee, Bharat Kaul.
To build awareness and induce tune-ins, the promos, songs, and other shoulder content will be promoted on social media handles of the Channel along with those of the lead artists. Toke Chhara Banchbo na Moment challenge will run, wherein Yash and Priyanka will be throwing a challenge to their fans to capture their #TCBNMoment by making reels to the film’s title song.
Watch the World Television Premiere of Toke Chhara Banchbo na, this Saturday, December 31st at 2:00 pm and 9.30 pm on Colors Bangla and on 15th January at 6 pm and 8.30 pm on Colors Bangla Cinema.
