Mumbai: Following the premiere of the most-watched show on Colors Infinity, the channel is going all guns blazing with a 360-degree marketing campaign promoting the latest seasons of the show across various platforms including print, radio, digital, on-air and on-ground.
Reaching out to an even larger audience and bringing the show closer to the Indian fans, Colors Infinity has partnered with several forums such as LetsIgnite, US-India Start-up forum, and many more, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired.
In a marketing coup, the channel has also partnered with NASSCOM initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert round-tables, corporate tours, and networking sessions with many successful entrepreneurs from emerging unicorns.
Touching ground zero of the Indian start-up culture, the channel has also roped in a co-working office space provider – Awfis, as a strategic partner, together creating unique digital content. Helping young and inexperienced entrepreneurs polish themselves and be ‘Pitch Ready’ , Colors Infinity in association with Forbes India will run a digital contest that not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui but also a tête-à-tête with acclaimed Venture Capitalists.
Extending the on-ground connect, Colors Infinity has also strategically partnered with Indian Institute of Management – Bangalore, along with other top B-schools to host a Shark Tank Workshop series to incubate and train budding entrepreneurs from across the country.
Commenting on the marketing plan for Shark Tank, Sabrina D’souza, Head of Marketing, English Entertainment, Viacom18, said, “Our proposition at Colors Infinity has always been disruptive and the promotional campaigns have added a great deal to our unique program offerings. We strive towards meaningful and relevant conversations to appeal to our target audience. With the booming start-up culture aided by the Make-in-India initiative, a show like Shark Tank has rightfully caught the fancy of Indian television audiences. Our marketing partnerships and associations are a small step forward, towards galvanizing the Indian entrepreneurs further.”
An extensive consumer outreach programme has also been rolled out across 300+ premium outlets such as Café Coffee Day, Gold’s Gym, Jean Claude Biguine, Mad Over Donuts, to name a few. The campaign also includes over 25 high impact outdoor sites in Mumbai, Delhi & Bangalore; as well as strategic radio partnership in Mumbai, Delhi, Bangalore and Chennai.
Colors Infinity airs Season 7 and 8 of Shark Tank returns during weekdays at 9 PM.