Mumbai: Tracing the journey of Reyansh, Pranati and Jugnu COLORS’ upcoming drama series, Pavitra Bhagya to highlight the complexities of three connected lives as they cross each other’s path by the stroke of destiny. Produced by Balaji Telefilms, Pavitra Bhagya is set to premiere on 2nd March and air every Monday to Friday at 10 pm.
Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, says, “At COLORS, we always aimto present stories and characters which are immersive, imaginative and intriguing. WithPavitra Bhagya at 10 pm slot, we present to viewers a distinctive portrayal of relationships in today’s modern world. The unusualjourney of three characters will definitely strike the right chord with the audience and further strengthen our weekday fiction line up.”
Ekta Kapoor, Producer, Balaji Telefilms Ltd, said, “With Pavitra Bhagya, our aim is to narrate an intriguing story of three individuals divided by circumstances but brought together by fate. Challenging status quo and shattering stereotypes, Pavitra Bhagya will showcase a story of how a child becomes instrumental in bringing two people together. The show will feature myriad shades of characters that are nuanced and relatable. We had a great time conceptualizing the show and are certain that the journey of each of these characters will keep the audience intrigued and engrossed.”
The launch will be supported by a robust marketing plan which includes television, print, DTH, cinema, and digital. On the digital front, the channel has designed a series of interesting activities to engage with the viewers. Focussing on the show’s concept, anInstagrampredictor filter will be introduced to predict destinies. This will be based on the predictions that are related to the theme of the show, promoting it in a digital-first and fun way. Additionally, a series of videos with Woodstock Witch, a renowned tarot reader will also be introduced to tell people about their zodiac’s Bhagya for the week.
Watch Pavitra Bhagya from 2nd March, every Monday- Friday, 10 pm only on COLORS