Bangalore: comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017. The service combines data from desktop and mobile consumer panels with data from the comScore census network, providing an unduplicated, persons-based measurement of total digital reach across desktops, smartphones and tablets. This release follows the recent launch of MMX Multi-Platform, along with major enhancements to Mobile Metrix in India, with the introduction of mobile consumer panel data.
Top 15 News/Information Entities from Desktop Computers and Mobile Devices in India
According to MMX Multi-Platform, 84 percent of India’s Total Digital Population accessed News/Information digital content in April 2017. 13 percent of News/Information visitors/viewers accessed the content from both desktop and mobile platforms, while 79 percent accessed exclusively via mobile devices.
The Times Of India Sites ranked #1 overall with 69 million unique visitors/viewers, followed by India Today Group with 54 million and India.com Sites with 41 million. In the top 15 ranking, more than half of the time spent on News/Information digital content is via mobile devices, with The Times Of India Sites having the highest engagement at 44 percent of total minutes for the category.Demographic Profile of News/Information Visitors/Viewers from Desktop Computers and Mobile Devices in India
In April 2017, 92 percent of the 25-34 age group in India visited/viewed News/Information digital content, the highest reach among other age groups, compared to 76 percent for persons aged 45 and above.
Males spent more time on News/Information digital content, contributing to 79 percent of total minutes for the category, with 85 percent of that time accessed via mobile devices. The 15-24 demographic spent the most time on News/Information content, representing 40 percent of total minutes for the category, with males consuming 80 percent of the total minutes and females at 20 percent.
To learn more about MMX Multi-Platform and Mobile Metrix, please contact us.
