Tuesday, June 24, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Crayons Advertising IPO oversubscribed by 147.61 times, receives 63.14 Cr bids amounting to 4104.67 Cr

by MN4U Bureau
May 26, 2023
in Featured, Advertising
Reading Time: 2 mins read
A A
Crayons Advertising
Share Share ShareShare

Crayons Advertising, an end to end integrated ad-tech company, clocked 147.61 times subscription worth Rs. 4,104.67 Cr. The Retail portion of the issue was subscribed 169.94 times. The company received bids for 36.33 crores shares against 21.38 Lakh shares on offer.

ADVERTISEMENT

The Non-Institutional Investor category (NII) was subscribed 231.94 times, with company receiving for more than 21.29 crore shares against 9.18 lakh shares on offer. Finally, the Qualified Institutional Buyer (QIB) category was subscribed times with 5.51 crore shares received against 12.22 lakh shares on offer. The company offered a total of 42.78 lakh shares (Rs 10/- paid up) through the book-building process in the price band of Rs 62-65 per share. Of the 42.78 shares offered, 9.18 lakh shares are reserved for HNI’s, 12.22 lakh shares are reserved for QIB’s and 21.38 lakh shares will be offered to Retail Investors.

International Institutional Investor, including Europe’s bank Societe Generale ODI, and other international and domestic institutional funds, have subscribed to Crayons Advertising’s anchor book. The company had offered 18.30 lakhs shares to the anchor investors.

Societe Generale ODI has been allocated 4.62 lakh shares. Vikasa Global Fund PCC has been allocated 302,000 shares. Belgrave Investment Fund has been allocated 3.02 lakh shares; Aegis Investment Fund PCC has been allocated 3.02 lakh shares. Among other institutional investors, Rajasthan Global Securities has been allocated 1.54 lakh shares; NAV Capital Emerging Star Fund has been allocated 1.54 lakh shares, and Silver Stallion Fund has been allocated 1.54 lakh shares in the anchor book.

On listing on June 02, 2023, Crayons Advertising will be India’s first major homegrown integrated advertising agency to go public, according to a press release issued by the company. Corporate Capital Venture Private Limited is the lead manager to issue and Skyline Financial Services is the Registrar to the issue. The shares of the company will be listed on NSE Emerge.

The company plans to invest in setting up its own film and animation studios and enhance its existing foundation of Web3 capabilities to offer more dynamic Metaverse solutions, including AR, VR and other emerging immersive tech. It also plans to enhance a wide array of event offerings with new-age technology applications to allow omnipresence, scale up the OOH business and acquire talent from the international market. The public issue proceeds will be utilised for capital expenditure on infrastructure & cutting-edge technology.

Tags: Aegis Investment Fund PCCARCrayons AdvertisingNAV CapitalRajasthan Global SecuritiesRetailSociete Generale ODIVikasa Global Fund PCCVR

RECENT POSTS

Zuno partners with Hashtag Orange to drive Internal and External Communications
Advertising

Zuno partners with Hashtag Orange to drive Internal and External Communications

June 24, 2025
0

Mumbai: Zuno General Insurance, formerly known as Edelweiss General Insurance, has appointed Hashtag Orange (Mumbai) as its official communications agency...

Read more
Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

Read more
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India Closes Cannes Lions 2025 on a High, Doubles Medal Tally with 32 Wins

June 21, 2025
0

Cannes, France: India wrapped up its campaign at the Cannes Lions International Festival of Creativity 2025 on a triumphant note,...

Read more
WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

Read more
Havas Media extends Global Partnership with Wolverine Worldwide
Advertising

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
0

New York: Havas Media Network has announced the renewal of its global media agency of record partnership with Wolverine Worldwide,...

Read more
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

Read more

LATEST NEWS

India’s Pay TV Landscape: TRAI Reports 333 Channels, Star India Leads Ownership

India’s Pay TV Landscape: TRAI Reports 333 Channels, Star India Leads Ownership

June 24, 2025
Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025

ANALYSIS

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study
Analysis

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025
0

Chennai: Organizations that prioritize innovation and collaboration are twice as likely to achieve double-digit growth, according to a new global...

PEOPLE

Protean eGov Technologies names Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare
People

Protean eGov Technologies names Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare

June 24, 2025
0

Mumbai: Protean eGov Technologies Ltd. (formerly NSDL e-Governance Infrastructure Ltd.), an enabler of Digital Public Infrastructure (DPI) and large-scale e-Governance...

MARKETING

Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer
Marketing

Butterfly unveils new visual identity to reflect the spirit of Today’s Consumer

June 24, 2025
0

Chennai: Butterfly, a kitchen appliance brand, has announced a major brand transformation with the unveiling of a refreshed identity, signifying...

Subscribe to Newsletters

ADVERTISING

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry
Authors Corner

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry

June 24, 2025
0

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Protean eGov Technologies names Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare

Protean eGov Technologies names Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare

June 24, 2025
India’s Pay TV Landscape: TRAI Reports 333 Channels, Star India Leads Ownership

India’s Pay TV Landscape: TRAI Reports 333 Channels, Star India Leads Ownership

June 24, 2025
Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.