Creative Galileo, a kids’ early learning app, announced a licensing deal with Shemaroo Entertainment for their popular original character Bal Ganesh. The partnership allows Creative Galileo the publishing rights to the character Bal Ganesh.
‘Bal Ganesh’ is one of Shemaroo’s most popular original animated characters. Through gamified content around Bal Ganesh, Creative Galileo will offer the adventures of the mischievous childhood as little God about his daily life.
Commenting on the partnership, Prerna A Jhunjhunwala, Founder – Creative Galileo, said, “Shemaroo is a pioneer in the content space offering entertaining and informative content to children of all ages. Bal Ganesh is a valuable addition to our existing universe of characters in our endeavour to provide quality rich educational content to children globally through our platform.”
Speaking on the partnership, Smita Maroo, Sr. VP, Animation, Kids Digital & L&M, Shemaroo Entertainment, said, “We are happy to license our most popular and beloved original character, Bal Ganesh to Creative Galileo for providing educational content to children. Bal Ganesh is a big hit amongst kids of all ages around the world, and we are happy to extend our character through this partnership to further entertain and educate the kids globally on Indian customs.”