Mumbai: Creativefuel, a creative agency and among the few with the largest portfolio of owned IPs, has announced the appointment of Tanmay Sinha, Former Creative & Operations Leader at WLDD, as Associate Vice President – Business Solutions & Operations.
Sinha was one of the key figures behind WLDD’s rise in the social marketing and entertainment ecosystem, playing a dual role across creative strategy and operations. He helped build and scale the agency’s internal systems, mentored cross-functional teams and led multiple departments ranging from campaign management to client servicing and production. His leadership drove several of WLDD’s most successful campaigns for leading OTT platforms and consumer brands, while also nurturing and training teams that became central to the agency’s growth story.
At Creativefuel, Sinha will focus on strengthening business operations, community-led initiatives and structural efficiencies, working closely with VP – Operations & Acquisitions, Sree Chandran, to build scalable systems across the agency’s growing ecosystem. His role will include streamlining workflows between departments, developing robust performance frameworks and fostering stronger synergy between Creativefuel’s creative, operational and community-driven verticals.
Sinha will also contribute to expanding Creativefuel’s creator and page network, ensuring the agency’s creative engine, data insights and operational backbone work seamlessly as the company scales its footprint in media, entertainment and brand partnerships.
Before joining Creativefuel, Sinha led business and campaign strategies for Prime Video, Flipkart, Philips, Xiaomi, Sony Pictures, AJIO, DaMENSCH, Canva and JioHotstar, building bridges between creativity, data and performance marketing.
Tushar Sukhramani, founder, CEO Creativefuel, said, “We are excited to have Tanmay join at a pivotal time for Creativefuel. His cross-category experience and deep operational understanding will play a key role in building the next phase of our business and community ecosystem.”
Nikhil Sukhramani, Co-Founder, said, “Tanmay’s background across multiple industries from OTT to FMCG, adds a new dimension to our leadership team. His expertise in driving structured, scalable solutions fits perfectly with our vision of building Creativefuel into a house of brands for the internet.”
Sinha said, “What excites me about Creativefuel is its ability to think like a creator-led ecosystem while operating with the precision of a business powerhouse. The opportunity to build frameworks that connect creativity, operations and communities at scale is something I’ve always believed in, and I’m thrilled to be part of a team that’s shaping what modern agencies should look like.”
His appointment comes as part of Creativefuel’s larger leadership expansion strategy, which continues to attract some of the industry’s strongest creative and operational talent, reinforcing the agency’s commitment to building a future-ready, culture-defining creative ecosystem.
