Mumbai: Two of South Asia’s leading names in advertising and brand consulting, CREO (a business vertical of Outreach) and Strategy Central (a brand and strategy consulting unit of ADCOMM Group, Bangladesh), have joined forces to transform brand and business consultancy services in Nepal. The strategic partnership was officially announced at a function held at Vivanta Kathmandu, attended by distinguished guests, including Mr. Mohammad Humayun Kabir, Chargé d’Affaires from the Bangladesh Embassy, and Mr. Laxman Humagain, Chairman of the Advertising Board of Nepal.
With a combined legacy of over 70 years, both companies bring unparalleled expertise in elevating brands. Together, they aim to empower Nepali brands to thrive in an increasingly competitive landscape dominated by global and regional players. The partnership seeks to address key challenges faced by domestic brands, guiding them with focused strategies designed to ensure long-term growth and sustainability.
Speaking at the event, Nazim Farhan Choudhury, Chairman of Strategy Central and Managing Director of ADCOMM Group, highlighted the significance of the partnership: “Clients today need more than advertising – they need strategies to build meaningful connections with their audiences. Strategy Central was founded to address this demand, and partnering with CREO marks a significant step in expanding our vision to Nepal.” Nazim Farhan, also a well-known entrepreneur and active figure in the early-stage startup ecosystem, shared his enthusiasm about the collaboration, emphasizing his longstanding relationship with Ujaya Shakya, Director of CREO and Founder of Outreach: “Our shared vision for elevating domestic brands has been a conversation for over two decades, and I am thrilled to see it take shape.”
Ujaya Shakya, Director of CREO and Founder of Outreach, underscored the importance of supporting domestic brands in Nepal: “Nepal is a unique market, but local brands often struggle to sustain themselves amidst tough competition from multinational and regional players. This partnership is our commitment to helping Nepali brands succeed with clear, simplified, and impactful strategies.” The two companies set ambitious goals for the next two years, aiming to collaborate with key domestic brands and startups, providing them with customized strategies and branding solutions to thrive in the market.”
Shahriar Rahman, Founder and Managing Director of Strategy Central, shared the guiding principles of their approach: “Our philosophy is simple – focus on the basics while leveraging advanced practices and technologies to enhance branding efforts. We aim to uncomplicate key strategic brand decisions and forge strong, lasting connections between brands and their audiences.”
With a shared mission to shape the future of Nepali brands, this collaboration promises to unlock new opportunities for businesses across the country. Together, CREO and Strategy Central are committed to creating success stories that will redefine Nepal’s brand landscape.
