Mumbai: Cricket website Cricbuzz recorded a 40% jump in viewership during the recently concluded ninth season of the Indian Premier League. During the tournament, users consumed as much as 30 billion page views, spending more than 24 billion minutes on the platform.
Cricbuzz averaged 14 million daily active users during the April 9-May 29 tournament, which jumped to 18.9 million on the final between Sunrisers Hyderabad and Royal Challengers Bangalore.
“Cricbuzz is quickly quickly becoming the default platform for every cricket fan, and we’re humbled by the response,” said chief executive Pankaj Chhaparwal.
“We consider this traction as a feedback from our users in terms of our services and we look forward to keeping our users entertained in times to come.” Cricbuzz witnessed a surge in viewership also during the ICC World T20 tournament, which preceded the IPL. According to media measurement and analytics company Comscore, more than 3.7 million users accessed the Cricbuzz Desktop site in India in April.
During the T20 World Cup, this was 6.63 million. Cricbuzz provides coverage of global cricket events including detailed live Cricket scores, ball-by-ball commentary, results of completed matches, news, photos, player and team rankings, video highlights, expert analysis, editorials, opinions, schedule of upcoming matches and more. Cricbuzz is part of Times Internet Ltd, which is owned by the Times Group that publishes The Economic Times.
