Indian consumer technology brand Crossbeats has roped in cricketer Suryakumar Yadav (SKY) as its brand ambassador for smartwatches. This is the first time Crossbeats has signed a brand ambassador since its inception in 2015.
Bengaluru-based Crossbeats also offers wireless earbuds and headphones, and true wireless products.
Yadav will be the face of the brand’s existing and upcoming range of smartwatches, informed a company statement.
Archit Agarwal, Co-Fdounder, Crossbeats, said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona.”
On the association, Yadav, who is exclusively managed by Rise Worldwide, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics, and technology.”
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