• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, January 22, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Curry Nation wins integrated creative mandate of TTK Healthcare’s Eva deodorants

by Editorial
May 7, 2020
in Advertising, Featured
2 min read
Curry Nation wins integrated creative mandate of TTK Healthcare’s Eva deodorants
Share Share ShareShare

Mumbai-based Curry Nation Brand Conversations Pvt Ltd has been awarded the integrated creative mandate of Eva deodorants following a multi-agency pitch called by TTK Healthcare.

The objective of the pitch was to find a brand partner, who could help retain Eva deodorant’s leadership position in the market and also to up the communication by a few decibels to connect with the consumers of today.

EVA – India’s first and favourite women’s deodorant brand – was launched with an aim to celebrate the young woman of today. Eva celebrates the active, vivacious, wanting to conquer the world attitude of today’s generation of young girls.

Saket Govind
Saket Govind

Saket Govind, AGM Marketing, says: “We were looking not just for the creative agency rather an integrated marketing agency which could work as a partner to us. And not just a communication arm. What went in favour of Curry Nation was not only their understanding of Eva as a brand but also a fresh approach to connect to today’s generation with keeping the brand core intact. The passion & agility with which Curry Nation works on their brands is certainly very refreshing” 

Speaking about the development, Priti J. Nair, founder and director, Curry Nation, said: “Eva has been a pioneer in woman deodorants in India. Coming up with newer innovations and some really new age variant fragrances. Add to that the attitude of the brand has been very much that of a strong solid brand. All of which makes us really happy that we are getting an opportunity to work on the brands advertising strategy and communication.”

The creative mandate involves Curry Nation to craft communication for the wide range of the existing Eva deodorants and for new products launches.

Nagessh Pannaswami
Nagessh Pannaswami

Nagessh Pannaswami, Director, Curry Nation, says: “It’s always great to partner a market leader and set the discourse of the category. We are looking forward to some exciting work & new product launches in the category.”

Coming from the stable of TTK Healthcare, Eva has mesmerised women from across the nation with its unique, skin-friendly, attractive and innovative fragrances. Incidentally, Eva was the first female deo to launch range ‘No Alcohol’ skin friendly female deo in the country.

Tags: Curry NationEva deodorants integrated creative mandateNagessh Pannaswami Curry NationPriti J. Nair Curry NationTTK Healthcare

Related Posts

Republic Media Network announces ‘Republic Aatmanirbhar Bharat Initiative’
Featured

Republic Media Network brings its viewers a special exclusive series ‘India’s Braves’

by Editorial
January 22, 2021
0

Mumbai: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network brings an exclusive broadcast...

Read more
ET NOW launches an exclusive Union Budget 2021 programming line-up
Featured

ET NOW launches an exclusive Union Budget 2021 programming line-up

by Editorial
January 22, 2021
0

Mumbai: English Business News channel, ET NOW has announced an exclusive programming line-up in the run-up to Union Budget 2021....

Read more
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021
Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

January 21, 2021
Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

January 20, 2021

Subscribe to Newsletters

Trending

Zee Kannada to telecast new serial ‘Sathya’ on 7th December
Featured

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

by Editorial
December 3, 2020
0

Bangalore: Kannada GEC Zee Kannada is all set to telecast 'Sathya' new serial from 7th December at 9:00 PM only...

Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021
Ozone Group announces organisational restructuring with a new leadership team

Ozone Group announces organisational restructuring with a new leadership team

January 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.