Bengaluru: Cycle Pure Agarbathies, from the world’s largest manufacturer of agarbathies N Ranga Rao & Sons. (NRRS), introduces Sampoorna Shiv Puja Kit for the auspicious festival of Mahashivratri. The all-encompassing Sampoorna Shiv Puja Kit has been crafted as per the Vedic rituals to give an authentic puja experience to the devotees. The kit also comes with a QR code to access the puja vidhana. The festival, which falls on the fourteenth day of MaghaMaha Krishna PakshaChaturdashi is celebrated across India. It is believed that Lord Shiva performs the heavenly dance of creation, preservation, and destruction on this night.
Mysore-based Cycle Pure has innovated and modified its product line to ensure that the tradition is kept alive in modern times and that the festivities and prayers are unhindered. The kit includes quality assured products from the brand along with a precise step-by-step instructional CD, guiding the devotees to perform the rituals as per the Vedic parampara. The pack is ideal for the new generation that helps to follow the sacred tradition in an effortless manner.
With Vedic Parampara Sampoorna Shiv Puja Kit, the brand aims to provide pujas as per Puranas but in the simplest and the most generic manner in which the Shiva Puja is performed traditionally all over India without compromising on the most important aspects of the Puja. The brand encourages devotees to celebrate, continue and propagate Indian tradition and culture by enabling a simple yet generically uncompromising Puja experience.
Speaking about the Sampoorna Shiv Puja Kit, Arjun Ranga, Managing Director, Cycle Pure Agarbathi says, “We believe in making your experience to connect with the divine easier. This time we have added QR Codes in Sampoorna Shiv Puja Kit to make it convenient for our consumers to do their MahaShivratri Puja within the safety of their homes. The exclusive pooja kits have been designed in accordance with the Vedas, and come fully equipped with all prescribed prayer paraphernalia to keep the Vedic tradition of prayer alive, in modern times – during the pandemic, and even after it.”
The puja kit offers a step-by-step, complete Shiv puja experience as per SkandaPurana, the vidhi (process) of doing the pooja has been put together with the guidance of learned scholars and purohits. The pack enables a simple yet complete procedure of the pooja. The kit contains a Shivling Idol, Peetha for Shiv Linga, Kalasha, Sambrani, Karpoora, Vastra, Bhasma, Chandan Tablets, Akshatha, Kumkum, Haridra, Agarbathi, Agarbathi Holder, Vessel for GangajalArghyapatra, PugiPhala, Yagnopaveetha and Karpoora holder and Sambrani holder.
Priced at INR 599, the Sampoorna Shiv Puja Kit is available in all multi retail stores, hypermarkets, and supermarkets. The pack is also available on the Cycle’s website: www.cycle.in