D2C Ecommerce has signed actress Rakul Preet Singh as brand ambassador for its fashion jewellery brand ‘AccessHer’. As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewellery and accessories. made for all moods, looks and occasions.
The brand’s statement on the appointment read, “With the tagline “Be Your True You”, Rakul will bolster AccessHer’s pan India visibility and appeal to young women from various socio-economic backgrounds.”
The brand is planning a social media campaign featuring the effervescent actress in the later stages of this partnership.
Commenting on the association, Manish Gupta, Founder & CEO, D2C Ecommerce said, “We are elated to have Rakul Preet on-board as the brand ambassador for AccessHer. Keeping up with the pace of the evolving fashion jewellery category, AccessHer has always been the first to bring forth new trends on online marketplaces for its aspirational consumers. Rakul Preet is the perfect choice to represent AccessHer because she resonates with the brand’s ethos and target market and is an epitome of fashion, style, success as well as an inspiration and role model for her young fans across India”.
The new brand ambassador of AccessHer, Rakul Preet Singh said, “I am really fond of jewellery and have been a fashion enthusiast since I was a child. Now that I am associated with AccessHer by D2C e-commerce, I can share this passion with a larger audience of young, ambitious, free spirited women.Given that today is my birthday, there could not have been a better time to announce this partnership. I’m extremely eager to co-create an exclusive collection for all the young beautiful fans of AccessHer, whether it is for work, a party, festival or celebration”.
