Ayurvedic toothpaste brand Dabur Red Paste has launched the next edition of its #SabkoChabaaJaayenge campaign featuring mascot-ambassador ChaubeyJi, for the ICC Men’s World Cup 2023.
ChaubeyJi cheers for the Indiam team, this time while chewing Australian almonds. He vouches that the Indian 11 will ‘chabao’ the ‘Australian Kangaroos’ on the field, while the brand sends the message that with Dabur Red Paste, one can ‘chabao’ anything.
The brand is continuing with the series it kicked off during the 2019 ICC Men’s Cricket World Cup.
Ritu Sharda, CCO, Ogilvy India (North), said, “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to ‘chabao’ anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this World Cup season.”
Abhishek Jugran, Vice President Marketing, Dabur India, said, “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With ChaubeyJi leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”
The brand has also launched a contest with tickets on offer to the ICC Men’s Cricket World Cup 2023 matches.
Credits
Client: Dabur India
Brand Team: Abhishek Jugran, Harkawal Singh,Augustus Daniel,Binit Kumar, Rohit Matta
Agency: Ogilvy Gurgaon
Creative: Ritu Sharda, Sayak Basu, Chetan Chanana
Account Management: Prakash Nair, Varun Shenoy, Sakshi Ajmani, Soumyabrata Banerjee
Production House: Rajnish Shukla Films
Director (film): Pankaj Thakur
Producers: Rajnish Shukla, Rishi Kalkal
Feedback: [email protected]
