Mumbai: DDB Mudra Group has won 29 Elephants at the Kyoorius Creative Awards this year. With a brass and twenty-five blue elephants, along with three blues won in collaboration with partners, the Group has more than doubled its tally, compared to its last Kyoorius participation in 2019.
The wins highlight remarkable performances by DDB Mudra – West and 22feet Tribal Worldwide. While the work on Spotify won 9 Blue Elephants, Disney+ Hotstar bagged 7. McDonald’s took home 4 Blue Elephants, whereas Bumble and Netflix secured 3 Elephants each. With 2 Blue Elephants for Stayfree and 1 for Volkswagen, the Group earned the second spot with 29 Elephants.
Talking about the power-packed performance by the Group, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “We’ve always believed that creativity has the power to see you through any adversity. And to come out of a year like 2020 with such work is just validation of this belief. What makes these wins more special is the width of the categories we’ve won in and the range of brands that we’ve won in.”