Mumbai: De Beers Group has come on board as an official partner of the Mumbai Indians Women’s team in the Women’s T20 League, celebrating the intersection of elite sport, personal ambition and conscious self-belief. The partnership is brought to life through De Beers’ acclaimed “Love From Universe” campaign, reinforcing the brand’s philosophy around intention, resilience and purposeful achievement.
As part of the collaboration, De Beers has unveiled an exclusive digital extension spotlighting the off-field journeys of Mumbai Indians Women’s team players. The social media film, starring leading women cricketers Harmanpreet Kaur, Amanjot Kaur and Natalie Sciver-Brunt, is anchored by the Natural Diamond Intention Pendant and reimagines manifestation as a modern-day ritual. The film offers an intimate glimpse into the players’ personal lives as they create vision boards for their 2026 goals—blending professional aspirations, such as winning the league trophy, with personal desires including uninterrupted sleep, vacations, and even craving a plate of pani puri.
Through a playful cultural crossover, the film explores the athletes’ off-field passions, reinforcing the idea that intentions transcend boundaries—whether sporting, personal or creative. As the narrative shifts from vision boards to the cricket field, the Natural Diamond Intention Pendant emerges as a symbol of focus and manifestation. Guided by the mantra, “Wear it, visualize it, manifest it,” the film positions the pendant as more than jewellery, presenting it as a conscious emblem for individuals striving to win in both sport and life.
The partnership reflects De Beers’ belief that clarity of intention shapes outcomes. Much like an athlete’s journey, a natural diamond—formed over billions of years under immense pressure—embodies resilience, authenticity and purpose, qualities that mirror the ethos of the Mumbai Indians Women’s team.
In addition to the social media films, De Beers has gifted the players their own Intention Pendants to help manifest peak performance during the season. Through this collaboration, the brand celebrates ambition, dedication and the power of intention, while reinforcing its commitment to inspiring individuals to manifest their best lives.
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