Mumbai: MTV along with Dell is all set to uncover stories from every campus across the country with ‘Dell Campus Diaries by MTV’. An immersive college connect program that digs into what makes college life tick, Dell Campus Diaries with MTV is a national platform that allows youngsters to showcase talent, collaborate with peers and archive college quirks.
Dell Campus Diaries by MTV will be active each of the 52 weeks in a year, across 300+ colleges across on-ground, on-air, online or on-mobile. A fun filled college connect initiative which truly is 18 at heart, Dell Campus Diaries by MTV is a platform for college students across the country to talk about their lives, their loves, their struggles – and most importantly, about how their campus life is going to be the stuff of legends!
The platform, now in its 4th edition, brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online, has a massive outreach of over 12 million students across the country.
Dell Campus Diaries by MTV salutes the pride a youngster feels for their alma mater and aims to celebrate their love by collecting stories and showcasing talent that is truly unique to each college. With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first day stories, freshers’ parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories.
In this edition, through the association with Dell, the platform will be seeing some exciting new technology savvy content aimed at the youth such as fun ‘tech hacks’ to help students get through campus life – crazy world of examination stress, relationships, friendships and well, growing up! Further, the platform this year will also be seeing a unique initiative in the form of ‘Classroom Diaries’ which will be an inter-collegiate film-making contest for students to capture their campus quirks. The best videos will win the honour of being featured on MTV.
Speaking about this brand new edition of the campus connect program, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “College life is much more than just fests and tests. The fun lies in the day to day activities – the classes, the bunking, the friendships, the professors, the college canteen, the college romances, the competition, the college rituals and much more. And, each campus has a story to tell. Dell Campus Diaries by MTV celebrates this campus spirit and provides students with a platform to connect, collaborate and create. “
Speaking on Dell’s association with MTV on ‘Dell Campus Diaries by MTV’, Ritu Gupta, Director-Marketing, Consumer & Small Business, Dell India said, “Today’s youth know what they want and are working hard to achieve it, there is a subconscious need to be prepared. With around 50% of our population under the age of 30 and majority of them in the age bracket of 17 to 24 years, this is an exciting market to be in, where you are addressing your future consumers and getting to understand their needs better. Dell Campus Diaries by MTV is a unique platform that gives you valuable insights into the world of college students, at a crucial juncture in their lives. We hope our engagement will provide a positive impact in enabling them to expand their horizons and succeed not just in college but even as they enter the professional world.”
With the new academic year just beginning, Dell Campus Diaries by MTV is already on its toes making plans to keep students entertained, excited and engaged through the year. Along with providing a great platform on air and on ground, MTV will also be encouraging youngsters to blog about their campus life on MTV’s official website for Dell Campus Diaries by MTV. Students are also encouraged to upload images from their colleges on to the website and through Facebook, Instagram and Twitter pages that have been especially created for the students: https://www.facebook.com/mtvcampusdiaries, www.instagram.com/mtvcampusdiaries and https://twitter.com/MTVCampusDiary. Too add to the fun, MTV will also be creating videos of celebrities remembering their own campus lives and what they were up to when they were in college and will continue with their extremely popular weekly ‘Wacky Wednesday’ contests which gets students to give a wacky twist to the most mundane college activates!