Sunday, June 4, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Digital ad spend in US presidential election to exceed $1bn: Borrell Associates

by MN4U Bureau
August 31, 2015
in Featured, International, Mobile/Digital
Reading Time: 2 mins read
A A

Share Share ShareShare

Research from Borrell Associates, published in Forbes claimed that over half of all US presidential election digital media spend will be funnelled into social media websites such as Twitter and Facebook.

With political advertising in 2016 set to hit $11.4bn – a fifth more than 2012 – digital media will breach $1bn for the first time. The digital spend represents a 576 per cent increase on 2012’s $22.25m outlay.

Over half of this budget is expected to be invested in social media advertising on Twitter and Facebook, supplemented by their growing targeting options. Twitter’s ‘tailored audiences’ ad targeting tool is one such option, enabling candidates to reach out to select demographics with targeted tweets.

This time around, both Facebook and Twitter also boast autoplay video ads, which could be adopted by those seeking the top job in the White House.

Despite the rising prominence of social networks, the report concluded that Google will still be one of the main benefactors of increased digital budgets.

Despite increase in Digital ad spend, still television continues to remain the dominant platform for reaching the biggest-possible audience of voters. According to Federal Communications Commission filings, television spending on the 2016 presidential race was already up nearly 900% in mid-August compared with the same period in 2012.

Kantar Media predicts overall television ad spending in 2016 will reach $4.4 billion, up 16% on 2012, citing the channel as the best for reaching that segment of the population who are not actively seeking out political information.

The gap between television and digital will lessen in time. Borrell Associates suggests spending online could jump to $3.3 billion in the 2020 US presidential election, taking a major chunk from television.

Tags: Borrell Associatesdigital ad spendDigital ad spend in US presidential electionFederal Communications Commission filingsKantar Mediatelevision ad spending in 2016Twitter and FacebookUS presidential electionUS presidential election 2016

RECENT POSTS

Nihar Naturals emphasises every Woman's right to have appealing hair in latest ad
Campaigns

Nihar Naturals emphasises every Woman’s right to have appealing hair in latest ad

June 3, 2023
0

Nihar Naturals Hair Oil has launched a new TVC featuring its latest brand ambassador, Alia Bhatt. The campaign revolves around...

Read more
Dunzo turns power outages into rewarding experiences for its users
Campaigns

Dunzo turns power outages into rewarding experiences for its users

June 3, 2023
0

Dunzo, an on-demand delivery platform, has launched "LightGayiKya" campaign to change the way customers experience power cuts. By turning power...

Read more
CNBC-TV18 concludes Hyderabad chapter of 'Future. Female. Forward - The Women’s Collective' on a high note
Featured

CNBC-TV18 concludes Hyderabad chapter of ‘Future. Female. Forward – The Women’s Collective’ on a high note

June 3, 2023
0

CNBC-TV18, an English business news channel, hosted the Hyderabad city chapter of “Future. Female. Forward - The Women’s Collective”, a...

Read more
Amazon miniTV gears up to launch old-school romantic drama series 'Badtameez'
Featured

Amazon miniTV gears up to launch romantic series ‘Badtameez’

June 3, 2023
0

Amazon miniTV, Amazon’s free video streaming service, has announced its upcoming web-series ‘Badtameez Dil’, unveiling the teaser for the show....

Read more
Zee 24 Taas to host inaugural edition of Sahkar Parishad on 3rd June
Events

Zee 24 Taas to host inaugural edition of Sahkar Parishad on 3rd June

June 3, 2023
0

Zee 24 Taas, a Marathi news channel, is all set to host its inaugural season of Sahkar Parishad on Saturday...

Read more
LaLiga Football Schools and MTV India host Football Fiesta in Bangalore
Featured

LaLiga Football Schools and MTV India host Football Fiesta in Bangalore

June 3, 2023
0

LaLiga Football Schools (LLFS), in association with MTV India, announced the completion of one-day football fiesta for young football enthusiasts...

Read more

LATEST NEWS

Dunzo turns power outages into rewarding experiences for its users

Dunzo turns power outages into rewarding experiences for its users

June 3, 2023
CNBC-TV18 concludes Hyderabad chapter of 'Future. Female. Forward - The Women’s Collective' on a high note

CNBC-TV18 concludes Hyderabad chapter of ‘Future. Female. Forward – The Women’s Collective’ on a high note

June 3, 2023

ANALYSIS

Indian screenwriters dissatisfied with pay and credit: Ormax-Tulsea Survey
Analysis

Indian screenwriters dissatisfied with pay and credit: Ormax-Tulsea Survey

June 2, 2023
0

Indian screenwriters are dissatisfied with the pay and credit they receive for their work, according to a report titled 'The...

PEOPLE

eClerx Services appoints Kapil Jain as CEO
Featured

eClerx Services appoints Kapil Jain as CEO

June 3, 2023
0

Mumbai-based eClerx Services has announced the appointment of Kapil Jain as its CEO, subject to shareholder approvals. With a career...

Pluckk appoints Mamaearth’s Kunwarjeet Grover as Head of Growth

Pluckk appoints Mamaearth’s Kunwarjeet Grover as Head of Growth

June 3, 2023

MARKETING

KL Rahul invests in Sequoia-backed Hyugalife.com
Featured

KL Rahul invests in Sequoia-backed Hyugalife

June 3, 2023
0

Hyugalife, a health and wellness brand, has roped in Indian cricketer KL Rahul as investor and ambassador. The platform boasts...

Subscribe to Newsletters

ADVERTISING

#ARM Worldwide retains social media mandate for MTV India
Advertising

#ARM Worldwide retains social media mandate for MTV India

June 3, 2023
0

#ARM Worldwide, a digital marketing & communications consultant, has again retained the social media mandate for MTV India. Under this...

Sociowash renews digital mandate with multiple brands under Viacom18 network

Sociowash renews digital mandate with multiple brands under Viacom18 network

June 1, 2023
Wavemaker bags Reckitt India's media mandate

Wavemaker bags Reckitt India’s media mandate

June 1, 2023

PRINT

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn
Featured

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
0

DB Corp, a print media company and home to flagship newspapers - Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra...

Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.