Chennai: Digitally Inspired Media has bagged the digital mandate for Star Health and Allied Insurance, India’s first standalone health insurance company. The account will be managed from the agency’s Chennai office.
The mandate includes handling communication strategy, engagement planning and management of the brand’s digital assets.
This win strengthens Digitally Inspired Media’s portfolio of national clients, which include Saint Gobain India, Gold Winner, Kaleesuwari Refinery amongst many others.
“What helped us was our understanding of the business and category which was crucial to developing a plan that aligned with the brand’s vision.”