Discovery Networks Asia-Pacific has appointed Elliot Renton to the newly created role of head of sports for Southeast Asia.
In this new position, Renton will be responsible for driving the strategic development and operational management of the company’s sports product portfolio in the region, with an aim to establish hit sports franchises. He will oversee all aspects of Southeast Asia’s sports business, including rights acquisitions, programming and all audience engagement activities. Renton will also lead OTT initiatives encompassing VOD, catch-up services and mobile apps.
Renton will step into the role in July and will be based in Singapore. He will report to Louis Boswell, the senior VP and general manager of Southeast Asia.
Prior to joining Discovery Networks, Renton most recently served as the Asia-Pacific business representative for Grabyo UK. He has also worked for PERFORM, Nokia, Getty Images and Thomson Reuters in Asia.
Boswell commented: “I am thrilled to have Elliot working with me to accelerate the growth of our sports business in Southeast Asia. As the media landscape rapidly evolves and consumers become increasingly digital-savvy, Elliot’s extensive experience—particularly in digital and OTT—will help us to achieve the delivery of our content in the most engaging and innovative way.”