Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Dollar Industries Launches New TVC of Dollar Bigboss featuring Akshay Kumar

by MN4U Bureau
March 24, 2022
in Campaigns, Featured
Reading Time: 2 mins read
A A
Dollar Industries Launches New TVC of Dollar Bigboss featuring Akshay Kumar
Share Share ShareShare

Kolkata: Dollar Industries Launches brand New TVC of Dollar Bigboss featuring Akshay KumarThe hustle bustle of the offices, employees and visitors soon turned their curious eyes to an athletic man running up the stairs at jet speed. A second look revealed that the macho man was none other than superstar, Akshay Kumar. Before they could realise what was happening, a voice from no where said “Cut”!  and Akshay stopped and smiled back.

Yes, Akshay Kumar was shooting Dollar Industries Limited’s latest Television Commercial which has the tagline, “Dollar Upar Gaya”. An action- commercial, to further boost the brand popularity of the Dollar’s Big Boss segment, Akshay makes packed fun it more realistic with his persona.

The film is set against the backdrop of a stock market. Akshay Kumar suddenly spots a delivery person carrying a Dollar packaging up the elevator. The reaction from Akshay saying, “Dollar Upar Gaya” creates a chain of hilarious events unfolds when the brokers misunderstand his reaction to be the rising value of the currency Dollar. This leads to action-packed sequences where Akshay runs to get hold of his favorite Dollar, making this new film memorable and eye catchy.

Vinod Kumar Gupta
Vinod Kumar Gupta

“With our decade long association with Akshay Kumar, our brand has witnessed a 5x times  growth. The concept of the commercial clearly speaks how Dollar has lived upto the expectations of its consumers and thus maintaining its position as one of the three major players in the hosiery industry with 15 % market share. Our new tagline ‘Dollar Upar Gaya’ explains the brand’s soaring market acceptability. We also wanted our long-time payoff to have a new meaning, a different take for the brand”, said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

Sagar Kapoor
Sagar Kapoor

Speaking on the idea behind the campaigns, Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said, “Fit hai Boss as a payoff has always worked wonders for Dollar Bigboss. This time we used the phrase to develop a witty plot which establishes the growing value of the brand. Akshay is a brilliant actor who pulls off the film with flying colours.”

The commercial has been directed by the renowned ad-film maker Uzer Khan. The campaign has been released on both electronic and online platforms. The advertising campaign will be featured and supported by digital, social media, high impact outdoor locations, print and TV. The new campaign marks the next chapter of the iconic Dollar story. The campaign portrays the authenticity and individuality that empowers the consumers focused on expressions of masculinity.

https://youtu.be/jXdHe6RbF14

Tags: Akshay KumarDollar BigbossDollar IndustriesSagar KapoorVinod Kumar Gupta

RECENT POSTS

Effectiveness of marketing activities top driver for MarTech usage: Report

Effectiveness of marketing activities top driver for MarTech usage: Report
by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Read more

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Read more

LATEST NEWS

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

March 23, 2023
Colors Bangla presents WTP of Kaberi Antardhan on 26th March

Colors Bangla presents WTP of Kaberi Antardhan on 26th March

March 23, 2023

ANALYSIS

Effectiveness of marketing activities top driver for MarTech usage: Report
Analysis

Effectiveness of marketing activities top driver for MarTech usage: Report

by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

PEOPLE

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia
Featured

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia

by MN4U Bureau
March 23, 2023
0

Mars Wrigley India has announced the promotion of Kalpesh Parmar as General Manager of Mars Wrigley Asia and the appointment of Tamer...

Bharati Sudhir joins Inspira Enterprise as CMO

Bharati Sudhir joins Inspira Enterprise as CMO

March 23, 2023

MARKETING

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
Featured

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Subscribe to Newsletters

ADVERTISING

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards
Advertising

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards

by MN4U Bureau
March 23, 2023
0

Mindshare India, Wavemaker India, Maitri Advertising Works, Pink Lemonade and Mondelez India won top honors in their respective fields at...

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai

March 22, 2023
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist