Dove Men+Care, a men’s grooming brand, has released a film titled #ManEnoughToCare that challenges societal stereotypes of masculinity and promotes care and compassion.
Conceptualised by Ogilvy, the video showcases a football match where one player skillfully maneuvers past his opponents, but is pursued by a player from the opposing team. In a surprising turn of events, the pursuing player slips and falls, appealing for a foul. However, instead of starting a fight, he reaches out to help the fallen player by tying his untied shoelace. This gesture highlights the power of care and camaraderie that goes beyond competition. The video concludes by emphasising that Dove Men+Care is designed for men who prioritise care.
Commenting on the brand film, Harman Dhillon – Vice President – Skin Care, Colour Cosmetics and Dove Masterbrand said, “Our brand has been built with a spotlight on superior care. With the launch of Dove Men+ Care, our purpose is to inspire every man to experience the transformative effects of care on themselves and those around them. This philosophy is deeply ingrained in our products, which provide the care men need without sacrificing on performance. Our first launch is the 2-in-1 Shampoo+Conditioner that exemplifies our unwavering commitment to offering exceptional care. In our latest brand film, we deliberately chose a football match as the backdrop, to beautifully showcase the power of care even amidst fierce competition.”
Zenobia Pithawalla – Senior Executive Creative Director & Mihir Chanchani – Executive Creative Director, Ogilvy, added, “Dove Men+Care is created for the new age man, who understands the power of care. In this communication, we show how modern men in the most competitive scenarios, won’t shy away from revealing their caring side. Dove Men+Care celebrates men who do not bow down to the stereotypes of masculinity – men who are comfortable showing their caring side and take great pride in self-care.”
