Mumbai: Dream11 today announced iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni as their brand ambassador.
A cricketing legend who has led India to two World Cup victories, MS Dhoni is widely considered one of the greatest minds in the sport. His tactical approach to each match and strategic planning includes an in-depth, data-driven research, 360° understanding of the game, analysis of competitive strengths & weaknesses and the ability to apply his skills to perfection – qualities that are needed by every sports fan to play on Dream11. The fact that every Dream11 user actually aspires to employ the same kind of thinking prowess that has made MS Dhoni such a master of the game truly makes him a unique fit for the Dream11 brand.
MS Dhoni will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities, as the company aims to surge ahead and strengthen its leadership position in the online Sports Gaming industry.
Speaking about his association with Dream11, Mahendra Singh Dhoni, Brand Ambassador, Dream11 said, “I am delighted to associate with Dream11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”
Commenting on MS Dhoni’s association with Dream11, Harsh Jain, CEO, Dream11 said, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”
On MS Dhoni’s appointment, Vikrant Mudaliar, Chief Marketing Officer, Dream11 said, “We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format.”
Speaking on the occasion Arun Pandey, CMD, Rhiti Group said, “We are happy to be associated with Dream11 and look forward to an extended partnership with them. The future is really bright for fantasy sports platforms like Dream11 as it is catching up massively with the Indian youth and creating a new era in the sports industry all together.”