Mumbai: In a landmark shift in India’s advertising landscape, Enormous has emerged as the Creative Agency of the Year at the prestigious ABBY Creative Awards 2025 powered by One Show, toppling Leo Burnett India from the throne after a dominant two-year reign.
Scoring a remarkable 286 points with a staggering 67 total metals, including 6 Gold, 17 Silver, 24 Bronze, and 20 Merit awards, Enormous showcased its creative firepower and strategic depth across campaigns. The agency’s meteoric rise marks a defining moment in this year’s edition of the ABBYs, one of the subcontinent’s most sought-after advertising accolades.
Leo India, which held the top spot in 2023 and 2024, delivered a commendable performance with 196 points and 51 metals, including 9 Gold and 29 Silver, securing the runner-up position in this edition.
A New Creative Leader
“Enormous has redefined storytelling and brand impact this year. Their sweep across categories is not just a testament to creative brilliance but also to consistency and relevance,” said a jury member from One Show.
The agency’s dominance was complemented by standout performances from other creative powerhouses. VML India clinched third place with 78 points, buoyed by a Grand Prix win and 8 total metals. Famous Innovations, with two Grand Prix wins, followed closely at 72 points.
The Competitive Edge
Notably, McCann Worldgroup India and FCB India rounded out the top five with 68 and 62 points respectively, further signaling the intense competition and high creative standards witnessed at this year’s event.
The ABBY Awards, held annually by The Advertising Club in association with One Show, continue to spotlight excellence in advertising and marketing communications, bringing together industry stalwarts, rising talent, and disruptive thinkers.
