Mumbai : Essel Vision Productions Ltd (EVPL) announces the appointment of Girish Johar as Head – Global Revenue (Films Division) with the overall strategic vision of the business to strengthen its revenue streams from the films division. Girlish will be responsible for existing as well as generating new revenue streams from films across all languages and mediums. For his role, Girish will report into Akash Chawla, Business Head –EVPL.
Akash Chawla Business Head of Essel Vision confirmed the news saying, “The film division is fundamental for our business and has immense potential to grow. Revenue plays a pivotal role in fuelling the expansion strategy of any business and creating different revenue streams from various mediums is central to the success of this strategy. With Girish at the helm of this, I am confident that the revenues will be further maximized and many more avenues will be explored than those currently.”
A graduate in Economic Honors and an MBA in Marketing and I.T., Girish has been involved in promoting and selling of more than 130 films till date – in various capacities. Having worked with leading players like Balaji, Sony, Disney & UTV Motion Pictures, Girish is one of the very few professionals from Film Industry to have experiences in marketing, production, exhibition and global distribution. He has actively worked on seeking in and around film branding and alliance partners, trade initiatives for buying, selling and networking. Girish has conceptualized and executed effective marketing and exploitation strategies for films from the scripting stage till their final theatrical releases. During his tenure, he has defined the business and market for films releasing in various languages – Hindi, English, Bengali, Punjabi, Tamil, Telugu and Marathi.
EVPL is a creative and production studio whose consistency and success are built on its unwavering dedication to setting benchmarks and excellence. It has already made a mark on the map of Television and Feature Films – both in the Hindi and Marathi space. In television space the company has been successful with qualitative programs like ‘Fear Files’, ‘Dance India Dance’ and ‘India’s Best Dramebaaz’, ‘Saregama’, ‘DID L’il Masters’, ‘DID Super Moms’, on Zee TV, and ‘Eka Peksha Ek’ and ‘Fu Bai Fu’ amongst others on Zee Marathi.
Just as ZEE is an innovative leader in developing new business models for the evolving television and film landscape, Essel Vision’s objective is to be a one-stop shop for all Film, Television, Digital, Events & IP creation related services where it will produce, co-produce, market and distribute.
Essel Vision also has entered the South regional Television space and gearing up for launching of a new daily soap in Tamil language which will be aired on Zee Tamizh shortly. The company is slated to expand to other regional languages also in near future to produce content for Zee Telugu and Zee Kannada.