Premium work wear brand FableStreet has announced the appointment of Adarsh Sharma as part of its senior leadership team. The appointment comes as part of the brand’s strategy that aims at expanding its product offering across newer segments and fortifying its online presence.
Adarsh has been appointed as the Chief Revenue Officer/CRO and will be leading the online business at FableStreet.
Adarsh comes with a strong understanding and experience of 10 years with India’s top online start-ups like Junglee Games and has worked in key business leadership roles at Rebel Foods & Zomato. Adarsh also ran his own startup, Plowns in the kids- technology space for 3 years before joining FableStreet.
Welcoming him on-board, Ayushi Gudwani, Founder, FableStreet said, “Adarsh’s strong background in the online space will bring in theright expertise on scaling up both the D2C business as well as growing the brand on third party marketplaces. Adarsh’s understanding of online brands like Rebel Foods & his experience working on his own startup where the primary customers were mothers, makes him a perfect fit for the company. He has the right skill set as well as the required consumer understanding to help the brand scale to newer heights.We are excited to have him on-board”.
Adarsh Sharma said, “For me, working with the right set of people is of utmost importance. I was amazed by Ayushi’s vision & clarity of thought on how to build FableStreet into a billion-dollar brand. Western work wear for women in India is such an under-penetrated market & growing rapidly. With e-commerce growing fast, being an online first brand gives FableStreet the perfect launchpad for the next wave of growth. I am excited to be a part of the team and look forward to building an everlasting brand along with Ayushi & team.”