Hyderabad: Fashion TV (FTV) has been synonymous with the best in the world of fashion, beauty, trends and lifestyle. With the Brand Mission which synchronizes to Inspire, empower beauty and entertain audience, Fashion TV in association with Prism – Club & Kitchen, Hyderabad is originating with an idea to take entertainment to next level. White Party as the theme in Hyderabad with DJ White, the artist would play the numbers at Prism Club.
Fashion TV is setting its sights on the different fashion markets of the world and various associations over the next few years. The White Party will be attended by Kashiff Khan, Asia Head, Fashion TV along with Monish Pattipati, CEO of Pick N Hook, leading e-commerce platform who is also the India Head for FTV Fashion Merchandise. Fashion TV (FTV) merchandise will be available exclusively on Pick N Hook shortly and will be the only portal with right to exclusively sell the merchandise to consumers across India. The event will also witness the participation of Kollywood heartthrob Allu Arjun.
Being a leader in everything fashion related, Kashiff Khan, Asia Head, Fashion TV commented “FTV sees itself playing an integral role in developing the fashion scenes in countries that propagate this medium. Viewed in five continents with Asia leading the way, India plays an important role and Fashion TV, is quick to get it as business understanding and doing various & innovative business ideations which can go a long way”.
Indians have access to global fashion locally and Fashion TV and online portal FTV.com has a huge presence which is significantly growing more than one million visitors per month. Monish Pattipati, CEO of Pick N Hook & India Head of FTV online sales commented that PickNHook is proud to partner with FTV.
Michael Adams, founder and chairman of FTV said, “This platform has never been attempted before in India on this scale, which is hard to match. We wish to give the young, talented and ambitious audience from India an opportunity to understand the world of global fashion and bring them up to speed in this incredible vocation. We hope you embrace this masterpiece and our labor of love with the best intentions. Looking forward to welcoming you on board”.
Fashion TV is the fourth most distributed channel in the world with 250 cable satellites, holding a presence in 500 million households, 7 million in public places and 10 million public TV sets in public places. According to European media survey, from 2014-17, FTV saw a growth above 60% in comparison to other channels. Fashion TV is most watched in Asia, (230 million viewers), followed by Europe (123 million). It is a 24*7 channel dedicated to the latest trends and happenings in the world of fashion.
FTV has a niche audience whose viewers consists of celebrities, models and designers who have excellent taste and whose fashion choices and purchases are influenced by FTV. The FTV audience is aware of the latest happenings in the world of fashion. They religiously follow the top trends and people who believe in giving excellence a new definition.