Chennai: Ahead of the much anticipated 2020 season of the Indian Premier League (IPL), India’s leading sports & active nutrition brand Fast&Up today announced its association as official Nutrition Partner-Digital of three-time IPL champions Chennai Super Kings. A first of its kind association for the brand will see it come on board as official Nutrition Partner-Digital of the franchise for the upcoming season to be held in the UAE from 19 September – 10 November 2020.
Having already established itself as one of the leading sports & active nutrition brands which has re-imagined intelligent nutrition and dietary supplementation in the country within five years of its inception, this new historic partnership with the Chennai Super Kings is aimed at further broad basing the brand’s wide range of effervescent flagship products.
Three-time champions Chennai Super Kings are the most consistent team in IPL history and with world-class players in the squad are again described as the favourites to lift the title in the UAE this year. Fast&Up, on the other hand, continues its meteoric rise in the Indian sports and active nutrition category, and is admired and endorsed by elite athletes, nutritionists, and key opinion leaders. Today, Fast&Up enjoys being a trusted mass brand with its daily essentials range of products that help in daily health, immunity and fitness.
IPL is India’s biggest sporting event that is rightly said to be ‘India ka tyohaar’ and with this association Fast&Up aims to increase its brand footprint by associating with one of the most loved team and captain of all time! Speaking about their association with the Chennai Super Kings, Vijayaraghavan Venugopal, CEO of Fast&Up said, “We, at Fast&Up, are delighted to have inked this historic partnership with MS Dhoni-led Chennai Super Kings. Cricket is one of the most fondly celebrated sports in our country, and we are proud to have formed this association with a champion franchise in the Chennai Super Kings, who are filled with energetic and ambitious world-class athletes. It is both Chennai Super Kings and Fast&Up’s common goal to promote a healthy and nutritious lifestyle and with this association as the official Nutrition Partner-Digital, we are confident we will be able to continue on our path of fulfilling our objective.”
“We are excited to have active nutrition brand Fast&Up as our official Nutrition Partner- Digital for the upcoming season. Fast&Up is a trusted brand with a wide range of products that help boost health, immunity and fitness,” CSK CEO KS Viswanathan said.