E-commerce enablement SaaS platform Unicommerce has unveiled its analysis report on the recently-concluded festive season sale of 2023. The analysis of orders processed through Unicommerce’s platform shows e-commerce order volumes grew around 37 pc this festive season as against last year. Additionally, Gross Merchandise Value (GMV) increased by 22 pc during the festive period.
The higher festive season sales could be attributed to discounts offered by online marketplaces and robust advertising campaigns. Marketplaces recorded a year-on-year order volume growth of 39 pc. Brand websites reported a 23 pc increase in ecommerce order volumes.
Interestingly, the GMV reported an inverse trend, with brand websites recording 29 pc YoY GMV growth, while marketplaces recorded a 21 pc YoY growth. This might be because consumers are increasingly purchasing directly from trusted brands.
The fashion and accessories segment, and beauty and personal care witnessed the highest order volumes. The segments saw consistent growth in both volume and GMV during the festive month. FMCG and home decor also emerged as strong segments in the ecommerce landscape.
As per orders processed through Unicommerce’s platforms, Rajasthan and Uttarakhand took the lead to be the top two states in terms of growth in order volumes, with Haryana at the third position, Uttar Pradesh at the fourth, and Meghalaya in the fifth spot.
This year also saw a rise in prepaid orders, which rose by over 45 pc as compared to the last year. In contrast, Cash-on-Delivery (COD) orders grew by 20 pc.
Kapil Makhija, CEO, Unicommerce, said, “The festive season determines the growing scale of e-commerce in India. As industry sectors continue to embrace the country’s ecommerce ecosystem, shoppers from across India’s length and breadth are willingly opting for online shopping. We ensure that our technology is easily accessible and deployable for sellers considering the fundamental complexities of the Indian market.”
Unicommerce’s e-commerce enablement Software-as-a-Service (SaaS) platform enables end-to-end management of e-commerce operations for marketplaces, brands, sellers and logistics service provider firms.
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