Mumbai: MY FM, the radio station with the strongest local connect has again come up with yet another unique concept or rather another first in the history of Indian FM Radio – 2100 AD. 2100 AD, is a futuristic Radio Drama Show based in the year 2100 AD.
Speaking about the new show Mr. Viplove Gupte, Chief Programming Officer, MY FM said, “Like any science fiction show, there is a bit of a story behind it. DC Shekhar, the author of the stories, shared a unique discovery with us some time back. So far the mankind is known for using Sun as the direction for all travellers but he explained the concept for using moon as the direction for travellers and especially sailors. It was quite a unique thought and one thought led to another thought and we ended up with the germ of 2100 AD. A man who has died, is brought back to life in another person’s body in future with the help of technology available. The entire journey and experience of this person is what 2100 AD is about”
Commenting on the initiative, Mr. Rahul Namjoshi, Business Head, MY FM said,”Our attempt is to bring unique and engaging content for the listeners. This show will open up new genre of content for radio”
A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. creating offerings to suit local tastes