Amit Sethiya, CMO, Syska group shares his 5 points of Focus in 2020 for the Syska Group.
As a brand strategy, Syska has believed in lateral expansion to enter newer segments offering innovative solutions. It has established a strong equity across the stakeholders including end customers basis technology-led innovative products in various categories. Syska will continue this journey of increasing its brand-foot print per household even in the coming years.
We are constantly working to achieve optimal personalisation in the marketing function to target the specific customers, deliver better content and create a stronger bond basis their need and behaviour. Brand is creating enough and more digital footprints basis its online presence, App and voice connectivity, neuro-tagging etc. to draw and map the customer journey aiding the objective of enhancing the lifetime value for the categories the brand is present in like LED, Personal care appliances, mobile accessories, wires and cables, smart home products etc.
Technology plays a very crucial role in ensuring that the brands remains ahead of the curve – what we call – being “light years ahead” for all the stakeholders and we will continue our focus to bring in newer and better experiences through our products. Impetus will be to continue redefining LED segment by introducing many more products with IoT features so that they can be seamlessly connected and controlled through Syska Smart home app and voice assistants.
The ever-increasing emphasis on creation of a sustainable environment by promoting and accelerating the adoption of energy-efficient and environment-friendly lighting solutions is the fundamental brand commitment since the time of its inception. In keeping with this mission, brand has offered a vast range of specialized greenfield eco-friendly LED lighting solutions which propelled the energy conservation movement and the efforts are to achieve even better light efficiencies in the coming times.
As a thought leader brand, Syska recognized the potential in the B2C space for the otherwise B2B facing segment and hence brought the retail revolution in the country. This exceptional feat was achieved by incorporating aggressive marketing programs along with establishing a strong base of more than 2 lakhretailers across the length and breadth of the country to make the products available to millions of customers who embraced the fundamental benefit of energy saving by the sustained usage of LED products. Syska is the first brand in the LED category which ensured the spread of additional distribution franchisee-model based exclusive LED lounges which enhances the overall reach of the brand within the country.As a part of the distribution strategy to keep on increasing the market penetration, the brand is ensuring to increase the brand footprint even more in Tier-2 and Tier-3 markets so that the distribution network becomes intensive as well.