The new normals in a world where Covid-19, unfortunately, is becoming a part of our life will bring about many changes in the way businesses will be conducted, and more importantly, the way we live our life.
In a world post-lockdown where working from home is one of the new normals, brands such as Goldmedal Electronics are working towards creating lighting solutions that helped a customer that’s working from home.
The nation-wide lockdown is slowly being lifted across orange and green zones and life is slowly crawling back to a new-normalcy. Businesses and brands are now are making their way back into the business; planning their communication plans for a new world post the covid-19 lockdown.
In this story of Medianews4u’s new brand series, Back to Business, Kishan Jain, Director, Goldmedal Electricals.
How are you coping with the impact of Covid-19 on your Goldmedal Electricals? How effectively have you used the lockdown period?
This pandemic has adversely affected most businesses and we are no exception. We, as a company, have been working together to contain the impact of this crisis on our company. Although the manufacturing facilities are closed at the time, our office staff has been working from home. We are focusing on developing new product portfolios and services.
The quest for a solution to a particular crisis helps invent new business opportunities and sometimes leads to a revision of existing business models … What sort of innovation has or will the Covid-19 pandemic bring to your brand/industry/category?
Innovation has been at the core of everything we do and we are using this time of crisis to improve our existing range of products as well as design and develop newer products. With the Covid-19 outbreak, work from home has become the new normal and it calls for smarter technology and electrical solutions that ensure more efficient usage of power. There is a need for technological innovation with a simple user interface that helps people to be at their productive best while ensuring power consumption is optimized. There is a lot of potentials to be procured in this space including the need for improved home automation technology.
While some parts of the country have become Covid-19 free, cities like Mumbai and Delhi are still in a lockdown situation. How are you planning to resume business across cities that are not in the Red?
With the pandemic outbreak, we adopted necessary safety measures at our offices by equipping them with sanitizers, masks, and temperature checking devices. Now as we attempt to ease back to normalcy, we will continue to emphasize the importance of hygiene and cleanliness, safe distancing and reduced physical meetings.
What will be your communication strategy post the opening of the lockdown? What will be the objective of the communication/marketing strategy?
While the economy will take time to get back in shape, we see a lot of latent demand that can bring in the sales in the first few months. We have always been known as a high quality, innovative brand and we will continue to communicate the same as quality and innovation delivered at the right price is still an unbeatable combination.
How did you keep the morale of the employees during this lockdown period? On a personal note, what kept you positive?
Our HR team has been keeping in touch with all our employees and organized several interactive sessions on a video call. Personally, spending quality time with my entire family has been really good for me.
What are some of the post-lockdown business strategies?
We will have to deal with it on a case-by-case basis. With different regions reacting differently to this crisis, we may have to decide on what works best for each region. We may also have to look at our product portfolio to understand which product categories will require higher attention. LEDs, Home Automation, Smart devices, etc. can be bigger than before.