Mumbai: Orient Bell Tiles has awarded its mandate to leading digital marketing solutions agency, FoxyMoron. Additionally, the agency will also be proactively contributing towards all above the line marketing activities for the brand.
Founded in the 1970s, Orient Bell is one of the largest manufacturers of ceramic and vitrified tiles as well as the first to manufacture ultra-vitrified tiles in India. The digital mandate will be handled by a dedicated and enthusiastic team based out of their Gurugram office.
The mandate entails building the brand’s social presence through strategic planning and innovative solutions to increase market penetration and consumer engagement. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as SEO and website development. The agency will work towards building awareness, consideration and affinity with a collaborative strategy focusing around engaging content.
Commenting on this collaboration, Aditya Gupta, CEO, Orient Bell Limited, said, “I am delighted to see that we are one of the first ones to make a mark in the Digital Space. We are glad to be associated with FoxyMoron to add new value and innovation digitally for OBL to further capture the market and interest of our consumers.”
Speaking about the win, Gokul Pillai, Creative Director– North, FoxyMoron said, “It is a pleasure being associated with a brand like Orient Bell. Delving into this category not only adds strength to our portfolio but also enables us to work with newer audiences. Orient Bell has a strong vision and intends to consider digital as one of their major mediums for advertising, which is new and bold for a segment that is otherwise big on traditional advertising. With our aligned aim to innovate, I’m sure this association will bring out the best on both sides of the table.”
“Orient Bell Tiles is a big win for us in Gurgaon, in a category we have never explored before. This win enables us to work closely with the brand team and bring to life their vision for this business. For us, working with a niche audienceamongst the entire digital spectrum will be a new challenge. We’re looking forward to creating great communication and media strategies for this really great brand.” Mentioned Pratik Gupta, Co-founder, FoxyMoron.