Mumbai: One of the world’s largest beauty companies – COTY has awarded the digital mandates of Wella, OPI and Sally Hansen in India to FoxyMoron. The account was won following a multi-agency pitch. The leading independent digital marketing and media solutions agency will work towards building the brand.
The mandate focuses on building and developing the digital presence of all three brands by highlighting their product offerings and creating a distinct brand personality. The agency will be involved in the strategy, content creation and design across all social media platforms. The main objective will be to build affinity via brand advocacy on digital.
Discussing this alliance, PK Hariharan, General Manager – India Consumer and Professional Beauty, COTY said, “We are pleased to have FoxyMoron as our digital partners. In today’s competitive landscape it’s important we use multiple tools to reach our consumer and digital is a great canvas to showcase just how much the brand has to offer. I am confident that our partnership with FoxyMoron will help us create more resonance with our customers and bring forward the true spirit of our brand. Our digital strategy is aimed to maximize visibility and create high impact across the country, to increase our reach and maintain our focus on building affinity.”
This world renowned leader in cosmetics celebrates the diversity of beauty, and aims to disrupt the conventions of the industry. It’s a fresh yet vibrant brand to work, very similar to the essence of FoxyMoron.
Suveer Bajaj, Co-founder said, “With years of experience in the categories of beauty, personal care and make up, FoxyMoron has gladly taken on the responsibility of introducing COTY, a global leader in beauty to the already saturated Indian markets. The brands are chic and edgy and wish to flirt with the young, fun and urban youth of our country. The agency’s approach has always resulted in strong communication that embodies the ethos of each brand. We are excited to on-board this international giant that celebrates and liberates the diversity of each one’s beauty and are confident that we can, with our immense creative richness, help COTY see a path filled with beauty and transformation.”
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue. It is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands.