Mumbai: Frido has partnered with Kaizzen as its strategic communications ally to enhance its mission of improving everyday quality of life. Renowned for its research-driven and thoughtfully crafted products, Frido has been a leader in comfort, posture, and mobility solutions, making ease of living accessible to households across India.
This collaboration aims to amplify Frido’s brand narrative, building on its legacy of revolutionary innovations and delivering high-quality, affordable ergonomic products.
Frido’s product portfolio boasts transformative solutions like the Frido Go—the first self-propelled shower wheelchair—Dual Gel insoles, and the suitcase-folding commode wheelchair. Recently, the brand has expanded to lifestyle-enhancing products such as the Ultimate Mattress, Deep Sleep Pillows, and ergonomic cushions, all aimed at improving walking, sitting, and sleeping experiences for its customers.
Speaking on the partnership, Ganesh Sonawane, Founder and CEO of Frido, said, “At Frido, our mission is to make daily living effortless through thoughtfully designed products. Partnering with Kaizzen marks an important milestone in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for 100M+ Indians.”
Kaizzen, a globally acclaimed and award-winning integrated communications agency with over 16 years of expertise, is celebrated for delivering impactful campaigns across public relations, digital marketing, and corporate communications. Known for blending local insights with global expertise, Kaizzen is poised to craft and execute innovative communication strategies to elevate Frido’s brand presence.
Nikhil Pavithran, Chief Operating Officer at Kaizzen, expressed enthusiasm for the collaboration, “Frido’s dedication to transforming everyday living through innovation resonates strongly with our philosophy at Kaizzen. We are thrilled to partner with them on this journey, leveraging strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that not only establishes Frido as a leader in ergonomic living but also inspires a future where comfort and accessibility are universal priorities. This partnership underscores our commitment to driving innovation and creating lasting value for brands and their audiences.”
This strategic partnership reflects Frido’s relentless pursuit of excellence in ergonomic solutions while staying committed to its promise of making freedom and comfort integral to everyday life. Together with Kaizzen, Frido seeks to inspire a future where innovation and accessibility are not just aspirations but realities for all.
