Mumbai: This Christmas, brands across categories—from food and home to media, finance, travel and gifting—are reimagining festive storytelling through ideas that feel rooted in everyday Indian realities. Moving beyond snowflakes and spectacle, these campaigns tap into themes of warmth, humour, inclusivity, and emotional connection, reflecting how the season is celebrated in urban homes, workplaces, and communities today. Whether it’s reinterpreting traditions, spotlighting kindness, blending technology with togetherness, or using wit to address real-life tensions, this curated listicle brings together standout Christmas campaigns that capture the evolving spirit of the season in contemporary India.
Godrej Vikhroli Cucina
Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, has unveiled a distinctly Indian take on the festive season with its latest campaign, “Jingle Bells Unwrapped.”
Rooted in the realities of urban Indian life, the campaign acknowledges how Christmas celebrations have evolved—especially in cities where nuclear households, shared apartments, and long-distance connections redefine togetherness. For many, celebrations unfold in living rooms rather than snow-covered streets, shaped by personal rituals, familiar comforts, and meaningful moments rather than elaborate traditions.
Naukri
This Christmas, Naukri, a jobs and recruitment platform, has struck a relatable chord with India’s working professionals through a witty festive activation that humorously reflects the realities of appraisal season.
Installed at Prestige Tech Park in Whitefield, Bengaluru, the campaign features a striking 25-foot Christmas tree adorned not with traditional ornaments, but with peanuts. The unconventional installation playfully brings to life Naukri’s well-known “appraisal waala peanut” narrative — a phrase that has come to symbolise the frustration many professionals feel when annual appraisals fail to meet expectations.
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GM Modular
GM Modular, an electrical and smart home solutions brand, has unveiled its festive campaign ‘Switch to Christmas Mode’, highlighting the warmth and joy of the holiday season through seamless smart living. The campaign’s digital film showcases a beautifully decorated home where celebrations come alive with
thoughtful details and effortless technology integration.
The campaign features popular digital creator Linda Fernandes (thequirkymamma) as she decorates her home for Christmas, capturing moments of togetherness, warmth, and festive cheer. GM’s lifestyle and smart products — including GM Modular switches, the GM Cube wireless charger, and GM Bluetooth speakers — are subtly woven into the narrative, demonstrating how modern homes can celebrate festivals with ease and elegance.
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IGP
As carols, cheer and celebration fill the air, IGP, a global D2C multi-category gifting platform, has unveiled its Christmas campaign, ‘Tis the Season of Gifting’, an idea anchored in the emotions, intentions and shared moments that define December. The campaign positions gifting not merely as an exchange of
products, but as a meaningful act that acknowledges relationships, strengthens bonds and creates memories that last beyond the festive season. It shapes IGP’s Christmas presence this year, influencing how the brand shows up across experiences, technology and collaborations.
Grapes Worldwide
Grapes Worldwide wrapped up Christmas with a lively three-film festive campaign— Last Christmas We Gave You Our Best, All I Want for Christmas is Grapes and Feliz Navidad—reimagining classic holiday songs through a bold, contemporary lens. Created using the agency’s proprietary Gen AI platform Three Zinc, the films blend music, character and dynamic visuals while ensuring visual consistency and scale. Beyond festive storytelling, the campaign also hints at Grapes Worldwide’s next phase of creative evolution.
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Shemaroo Entertainment
Shemaroo Entertainment has taken a gentle, reflective approach this Christmas with its new campaign ‘Kindnessbadhayegoodness’, which highlights how small, thoughtful acts can create lasting meaning. Set in a quiet Goan village, the film follows two siblings and a firefly, where a young boy’s decision to let
go of what he has captured—encouraged by his sister—becomes a simple yet powerful moment of care. Blending warm storytelling with subtle magical elements and AI-led visual creativity, the campaign captures the true spirit of Christmas, showing how kindness, connection and shared joy matter more than grand gestures.
Gozoop Creative and CookieMan India
Gozoop Creative has onboarded CookieMan India as its digital and creative partner, covering digital strategy, creative development, social media, and brand storytelling to strengthen the brand’s presence in India. Marking the partnership’s first output, Gozoop Creative has launched CookieMan India’s holiday campaign, “CookieMan Got Me Grooving,” a light-hearted, festive film built on the relatable insight that the aroma of freshly baked cookies instantly lifts moods. Blending music, warmth, and festive energy, the campaign positions CookieMan as a feel-good holiday indulgence for sharing and gifting, supported by teaser reels, influencer collaborations across key cities, and a spotlight on the brand’s festive gifting range and popular cookie variants.
BIG FM
Bringing the spirit of Christmas to life, BIG FM, one of India’s leading radio networks, concluded its Santa Cause 2025 initiative by spreading joy among students of The Stephen High School for the Deaf and Aphasic, with actress Akanksha Puri joining the festive outreach. Rooted in BIG FM’s belief that
entertainment can drive positive change, the initiative underscored the network’s commitment to inclusion and community impact, and featured a specially curated joy ride across Mumbai, taking the children from Dadar to the Worli Sea Link, Marine Drive via the Coastal Road, and back to Dadar.
Haier
This Christmas, Haier, in collaboration with SW Network, has released an AI-led festive film that celebrates the quiet magic of belief through a whimsical journey of a Christmas cookie. Beginning in a cosy home and travelling across a tree-top celebration, an underwater party, and the open sky, the cookie passes through different worlds and living beings before finding its way back to the children who wished for it. Through visually rich, AI-powered storytelling, the film highlights how Christmas magic touches all life forms and reinforces Haier’s belief that technology can enhance emotion, creativity and meaningful human connection.
Green Chutney Films & JSW MG Motor India
Green Chutney Films has announced the release of its latest Christmas film in collaboration with JSW MG Motor India, unveiling a visually rich, emotion-led narrative crafted entirely using artificial intelligence. Set against the snowy valleys of Lachung, Sikkim, the film brings alive the magic of Christmas through wonder, warmth, and innovation, positioning the Windsor EV as a central protagonist that reflects JSW MG Motor India’s ethos of humanising advanced technology for sustainable and magical journeys.
Stashfin
This Christmas, Stashfin has released a light-hearted news-style video built around a humorous “missing Santa” story that gradually delivers a deeper message on financial independence. Framed as a breaking news bulletin, the film uses festive intrigue to highlight how access to fair and transparent
financial tools can help individuals plan better, support their families, and take charge of their own celebrations instead of relying on last-minute miracles. By blending humour with a relevant social insight, the campaign humanises financial empowerment and reinforces Stashfin’s belief that true
independence allows people to be their own Santa—confident, prepared, and in control of their financial future.
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Oberoi Mall
This Christmas, Oberoi Mall, a lifestyle destination, has released a heart-warming brand film that celebrates the idea that Santa isn’t someone we wait for, but a spirit that lives within each of us. The film shows how people become Santa through small yet meaningful acts like thoughtful gifting, surprising loved ones, and creating moments of joy. Through relatable festive interactions, it highlights how intention, love, and care bring the true magic of Christmas to life, while positioning Oberoi Mall as the destination that inspires and enables these special moments.
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Yatra and MR. DIY
Yatra Online Limited has partnered with MR. DIY to launch a co-branded in-store campaign, “Shop Karo, Yatra Karo,” aimed at turning everyday shopping into rewarding travel opportunities during the festive and holiday season. Running from December 2025 to January 2026 across 350+ MR. DIY stores nationwide, the campaign offers shoppers the chance to win Yatra travel vouchers and holiday packages. Customers spending ₹750 or more at 115 select stores in Delhi NCR, Mumbai, Thane, Pune and Ahmedabad can win travel vouchers with savings of up to ₹10,000 on flights and hotels, while those spending ₹1,000 or more at any of the 350+ stores can enter a lucky draw to win prizes ranging from ₹30,000 domestic holiday packages to a ₹1,00,000 international in-land holiday package.
