Godrej Consumer Products, a hair colour company, has launched ‘Godrej Selfie’, a 5-minute quick shampoo hair colour brand, exclusively for the southern states like Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.
The brand stated that the Indian shampoo hair colour market is currently pegged at INR 677 crore. Currently, South region accounts for 50% of the entire shampoo hair colour market estimated to be around INR 336 crore. There is another INR 100 crore market in South comprising of consumers using formats like hair colour powder and mehendi.
The unisex product comes in two sizes, INR 15 pack meant specially for short hair consumers while INR 30 pack is primarily for long hair consumers.
Commenting on the rationale behind the brand, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Shampoo hair colour is the true do-it-yourself hair colour format which can be done by oneself with complete ease. Hence, we have named our new shampoo hair colour brand – Godrej Selfie. The brand aims to democratise the hair colour market in South by providing both short and long hair pack options for both men and women starting at just INR 15.”
“With consumers looking for convenient and affordable solutions in all walks of life, GCPL is disrupting the hair colour category with ‘Godrej Selfie’ – the most affordable shampoo hair colour launched yet. We are targeting a market of INR 450 crore with this launch,” he added.
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